Branding & Brand Development

  • Jan102019
    Marketing Matters - Brand Architecture and Business Growth

    Brand Architecture & Business Growth

    When the discussion turns to brand architecture, and the strategy behind a brand’s development, some organisations shy away, claiming “well…

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    Mackman
  • Dec212018

    Mackman Secures Competitive Tender with Scholarly Association

    Colchester-based scholarly association, the European Consortium for Political Research (ECPR), has chosen Mackman to support the commemoration of its 50-year…

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    Mackman
  • Nov262018

    Our Latest Launch | Optimise Heat & Steam

    We’re happy to announce the launch of a new brand identity and website for specialist heat and steam system engineers Optimise Heat & Steam. Take a look…

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    Mackman
  • Oct192018
    Mackman and NACFB

    Mackman Secures Competitive Tender with NACFB

    Mackman has secured a competitive tender with the National Association of Commercial Finance Brokers (NACFB). Bruce Burgoyne, Creative Director of…

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    Mackman
  • Sep242018
    Marketing Matters - Marketing & Branding - What is the Difference

    Marketing & Branding – What is the Difference?

    The relationship between marketing and branding is not as complex as some may think. In fact, the two work hand…

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    Mackman
  • Mar082018

    The Most Distinctive International Women’s Day Campaigns

    From Penguin to Smirnoff and everything inbetween…Learn more about our top four brand campaigns for International Women’s Day 2018.

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    Mackman
  • Feb092018
    marketing matters - the importance of a brand identity toolkit

    The Importance of a Brand Identity Toolkit

    Think about a ‘brand’. The first thing that sprung to mind was probably a logo, maybe Apple’s or Volkswagen’s. But,…

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    Mackman
  • Jan052018
    Mackman Blog - Brand Strategy

    Five Things Every Brand Strategy MUST DO

    A powerful, succinct brand strategy should underpin all of your activity. Read on for the definition of a Brand Strategy, and…

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    Mackman
  • Oct032014
    Mackman Blog - University of Essex 50th Anniversary

    University of Essex – 50th Anniversary

    In early 2014, Mackman undertook the recruitment exhibition design for the University of Essex. Learn more about our brief and outcomes.

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    Mackman
  • Aug082014
    Mackman Blog - The Challenge of Branding a Startup

    The Challenge of Branding a Startup…

    We talk through some challenges faced when branding a new business, and walk through some simple steps to help formulate a brand strategy.

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    Mackman

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