Branding & Brand Development

  • Apr062018
    Mackman Blog - The difference between Branding and Marketing

    Branding & Marketing – What is the Difference?

    The difference between branding and marketing can be tricky to define. Understand them and take steps to better understanding your market place.

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    Mackman
  • Mar082018

    The Most Distinctive International Women’s Day Campaigns

    From Penguin to Smirnoff and everything inbetween…Learn more about our top four brand campaigns for International Women’s Day 2018.

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    Mackman
  • Feb092018

    The Importance of a Brand Identity Toolkit

    Think about a ‘brand’. The first thing that sprung to mind was probably a logo, maybe Apple’s or Volkswagen’s. But,…

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    Mackman
  • Jan052018
    Mackman Blog - Brand Strategy

    Five Things Every Brand Strategy MUST DO

    A powerful, succinct brand strategy should underpin all of your activity. Read on for the definition of a Brand Strategy, and…

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    Mackman
  • Oct032014
    Mackman Blog - University of Essex 50th Anniversary

    University of Essex – 50th Anniversary

    In early 2014, Mackman undertook the recruitment exhibition design for the University of Essex. Learn more about our brief and outcomes.

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    Mackman
  • Aug082014
    Mackman Blog - The Challenge of Branding a Startup

    The Challenge of Branding a Startup…

    We talk through some challenges faced when branding a new business, and walk through some simple steps to help formulate a brand strategy.

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    Mackman
  • Apr182014
    Mackman Blog - UK Brands Gone Forever

    UK Brands Gone Forever…

    By

    Mackman’s Managing Director Paul lists eight UK brands that have been lost and sadly forgotten, but how many can you remember from our list?

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    Mackman
  • Apr112014
    Mackman Blog - Happy Brands

    Happy Brands

    By

    Everybody loves a happy brand, but how do we categorise a ‘happy brand’? We show you how and why these brands are so high on the ‘happy rankings’.

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    Mackman
  • Apr042014
    Mackman Blog - Design Trends Chapter Two

    Design Trends – Chapter Two

    Mackman’s Creative Director, Bruce, talks us through some more of his favourite recent design trends for 2014, and why he thinks they are so great.

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    Mackman
  • Feb282014
    Mackman Blog - Design Trends Chapter One

    Design Trends – Chapter One

    In this new feature, Bruce shares his knowledge on digital design trends and considers the future of digital design. Look out for part two very soon…

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    Mackman

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