Branding & Marketing – What is the Difference?Read more
The difference between branding and marketing can be tricky to define. Understand them and take steps to better understanding your market place.
The Most Distinctive International Women’s Day CampaignsRead more
From Penguin to Smirnoff and everything inbetween…Learn more about our top four brand campaigns for International Women’s Day 2018.
The Importance of a Brand Identity ToolkitRead more
Think about a ‘brand’. The first thing that sprung to mind was probably a logo, maybe Apple’s or Volkswagen’s. But,…
Five Things Every Brand Strategy MUST DORead more
A powerful, succinct brand strategy should underpin all of your activity. Read on for the definition of a Brand Strategy, and…
University of Essex – 50th AnniversaryRead more
In early 2014, Mackman undertook the recruitment exhibition design for the University of Essex. Learn more about our brief and outcomes.
The Challenge of Branding a Startup…Read more
We talk through some challenges faced when branding a new business, and walk through some simple steps to help formulate a brand strategy.
UK Brands Gone Forever…Read more
Mackman’s Managing Director Paul lists eight UK brands that have been lost and sadly forgotten, but how many can you remember from our list?
Happy BrandsRead more
Everybody loves a happy brand, but how do we categorise a ‘happy brand’? We show you how and why these brands are so high on the ‘happy rankings’.
Design Trends – Chapter TwoRead more
Mackman’s Creative Director, Bruce, talks us through some more of his favourite recent design trends for 2014, and why he thinks they are so great.
Design Trends – Chapter OneRead more
In this new feature, Bruce shares his knowledge on digital design trends and considers the future of digital design. Look out for part two very soon…