Brand Architecture & Business GrowthRead more
When the discussion turns to brand architecture, and the strategy behind a brand’s development, some organisations shy away, claiming “well…
Mackman Secures Competitive Tender with Scholarly AssociationRead more
Colchester-based scholarly association, the European Consortium for Political Research (ECPR), has chosen Mackman to support the commemoration of its 50-year…
Our Latest Launch | Optimise Heat & SteamRead more
We’re happy to announce the launch of a new brand identity and website for specialist heat and steam system engineers Optimise Heat & Steam. Take a look…
Mackman Secures Competitive Tender with NACFBRead more
Mackman has secured a competitive tender with the National Association of Commercial Finance Brokers (NACFB). Bruce Burgoyne, Creative Director of…
Marketing & Branding – What is the Difference?Read more
The relationship between marketing and branding is not as complex as some may think. In fact, the two work hand…
The Most Distinctive International Women’s Day CampaignsRead more
From Penguin to Smirnoff and everything inbetween…Learn more about our top four brand campaigns for International Women’s Day 2018.
The Importance of a Brand Identity ToolkitRead more
Think about a ‘brand’. The first thing that sprung to mind was probably a logo, maybe Apple’s or Volkswagen’s. But,…
Five Things Every Brand Strategy MUST DORead more
A powerful, succinct brand strategy should underpin all of your activity. Read on for the definition of a Brand Strategy, and…
University of Essex – 50th AnniversaryRead more
In early 2014, Mackman undertook the recruitment exhibition design for the University of Essex. Learn more about our brief and outcomes.
The Challenge of Branding a Startup…Read more
We talk through some challenges faced when branding a new business, and walk through some simple steps to help formulate a brand strategy.