Customer Research

  • Sep262017
    Mackman - The needs of the user

    Needs of the user – Tactical Marketing

    It’s never been more important to optimise your marketing around the needs of the user. Tactical marketing activities can fail…

    Read more
    Mackman
  • Jan272016

    What makes a Good Researcher?

    Here at Mackman, clients and colleagues frequently ask – what makes a good researcher? So we thought we’d sum up some of the qualities we believe make up a great researcher…

    Read more
    Mackman
  • Jun292015

    Housing Association research to make an impact

    Mackman Research is delighted to have worked with Greenfields Community Housing to deliver the results of their customer service and…

    Read more
    Mackman
  • Jan162015

    Minds, meanings and metrics – Impact conference 2015

    The Market Research Society (MRS) has released full details of their Impact conference 2015 in London. This year the event…

    Read more
    Mackman
  • Dec082014

    Bench mark customer survey results for Specflue

    The Mackman Research team is delighted to have delivered the year on year bench mark customer survey results to Specflue,…

    Read more
    Mackman
  • Oct282014

    How much data do I need for my research project?

    This is a common question we get asked, and one that needs careful consideration because talking to the right number…

    Read more
    Mackman
  • Aug082014

    EOS – Results of customer perception survey

    EOS is the UK’s leading supplier of electrical insulating oils, based at Stanlow, near Ellesmere Port in Cheshire, from where…

    Read more
    Mackman
  • Aug082014

    New MRS Code of Conduct

    The Market Research Society (MRS) has launched and updated a new edition of their Code of Conduct, which will come…

    Read more
    Mackman
  • Feb252014

    Keeping research respectful – MRS clamp down on sugging

    CEO of the MRS, Jane Frost has made it clear that there must be a division between what ethical research…

    Read more
    Mackman
  • Dec022013

    ‘Help to Buy’ research for Essex based conveyancers

    Mackman Research has successfully completed a perception survey on behalf of Essex based conveyancers, New Homes Law. New Homes Law…

    Read more
    Mackman

Get in touch with our team...

Contact Us