Digital – Our team has the expertise to ensure your digital presence is targeted, effective and engaging.
With our specialists in digital, social media and research, you can develop a strong campaign that will meet your goals.
Email marketing lets you tailor information to specific individuals and groups and allows them to instantly respond. The frequency and intensity of email marketing can be adjusted and is extremely cost effective. It can be used for public relations, promotions, newsletters and distribution of online catalogues.
We encourage you build your own lists using data collected from your Customer Relationship Management (CRM) system.
When developing your email marketing we consider:
- Delivery rate
- Open rate
- Click-through rate
Our email marketing support gives you everything you need to create, send, track and profit from email marketing.
Successful search marketing sets out to improve the visibility of a website in search results for its target audience.
We do this by developing a strategic content plan, designed with the users’ needs in mind. Creating and disseminating quality content that not only improves overall visibility, but also enriches the users’ overall experience results in increased engagement and conversion rates for our clients.
Our search marketing is individually tailored, but driven by a number of specific areas.
- Our dedicated research department can give you insight into the key factors influencing your customers’ buying decisions, using methodologies accredited by the Market Research Society.
- Content includes everything from pictures, videos, FAQs, infographics and more. Our communications team are true ambassadors for great content and using the insights gathered through audience research, carefully craft quality content that can improve visibility, engage visitors and convert leads into business.
- Our award-winning technical staff ensure the site’s architecture is faultless. They fully understand the overall objectives for the client’s website and provide detailed analytical reports on the progress. They also provide a unique WebCare support.
- Effective social media activity has a beneficial impact on the authority of a website. Social signals can influence search engine ranking positions, but successful ongoing activity will do much more. You get real-time statistics on what’s working for you and what’s not.
Social media marketing
For businesses, Facebook and Twitter are the best known social media channels that offer companies the chance to directly engage with potential new clients, prospects, suppliers, employees or work referrers. It is just one of the many tools in your marketing tool kit and should be used in conjunction with other activities.
Our social media specialists can help develop posts about topical subjects in an engaging manner. Tweet or post good content regularly and it could be referred or recommended to other users, and as a result positively impact your SEO.