Black Hat SEO

Black Hat SEO
November 23, 2017 Roisin

Black hat SEO is a disapproved practice made up of tactics that could increase a page’s ranking in a search engine’s results page. However they are against the search engine’s terms of service, and can have negative consequences, such as having your page banned from search engines.

Tactics include:

  • Keyword stuffing
  • Link manipulation
  • Hidden texts or links (or ‘ghosting’)


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