Bounce rate (expressed as a percentage) is the number of single-page sessions where there was no interaction with the page and the user navigated immediately away. There are two ways of viewing bounce rate:
- The user found the information that they required immediately and left the site (positive)
- The user did not find the information that they required and left the site (negative)
In order to gain true insight into bounce rates, they must be combined with Avg. Session Duration.