SMART Objective

SMART Objective
August 15, 2017 Mackman

SMART is an acronym used in Marketing to aid the setting of objectives. A SMART objective must meet the following criteria:

  • Specific – the objective must target a specific goal
  • Measurable – the success of the goal must be measurable
  • Assignable – the objective/goal can be assigned to someone
  • Realistic – the expected results of the objective must be realistic
  • Time-related – the objective must be determined by a specific deadline

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