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Webinar: Hidden sales cycles: the new role of marketing

February 6, 2014.

Marketing Training from the Chartered Institute of Marketing

Marketers know their role has changed dramatically in recent years - once upon a time the sales person controlled the sales cycle, that isn't the case today.

Because of online research, buyers can gather lots of information about potential purchases before they make their first sales contact. Marketing's role now is to educate buyers in this early sales cycle.

Ensure your sales people don't miss the "hidden sales cycle", join this webinar to learn how marketing can help sales take advantage of the new buying process.

This discussion will help you understand:

  • How to get sales and marketing to jointly identify those they're targeting
  • How to develop content that's compelling to potential customers
  • How you track and monitor content that engages prospects

Register for the free webinar on the 19 February 2014.

CIM members: collect a category 10 CPD hour when you attend - CIM will know from its records whether you viewed the webinar, so please log your CPD hour under "category 10" on your record card.

Non-members: this is a free event open to all, so why not sign up and benefit from the expertise of our speakers?

This is a live online event that will be broadcast at 13:00 UK time and lasts for 60 minutes.

If you can't attend the live event on 19 February, you will receive a recording of the event via e-mail after it has taken place if you register now.

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