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Marketing Planning

With the benefit of diverse specialisms working together within our agency, clients benefit from a synergistic approach to marketing which truly optimises their budget.

The strategic work that we undertake with our clients creates a direction and a foundation that enables them to take the next leap forward. They can create and execute their own marketing plans if they have sufficient resource, or we can continue to support.

Typically we draft and agree a marketing plan with on-going clients, then deliver through a monthly cycle of meetings, actions, measurements and continual improvement.  Each plan is unique, but all are comprehensive and cohesive; leveraging the brand’s visual identity, tone, direction and strategy at every touchpoint throughout the path-to–purchase, and beyond.

Being a truly full service agency, our approach is entirely media-neutral.  With the benefit provided by the diverse specialisms working together within our agency, our clients benefit from a synergistic approach to their marketing which truly optimises their budget.  Increasingly, digital marketing sits at the heart of our clients plans, with a combination of websites, search engine optimisation and other owned, earned and paid online variants driving optimised lead-generation.

In most sectors, lead generation through digital channels is multiplied when supported by traditional media, including printed materials, various advertising options, events and PR.  Another key area that we tend to support is the work needed to include our clients’ employees in the launch of any rebranding or refreshing, helping them to become the single most important manifestation of their brand.

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“Mackman has helped us increase our understanding of our customers’ thoughts and future needs and provides an exemplary level of customer service to us.”

Sharlene Moffit – International Customer Service Manager

What Our Clients Say
We knew straight away that we wanted Mackman to be the brand agency to work with us on our project. We were given a real sense of confidence that they would do a great job and we were not proved wrong. We look forward to ‘growing together’ over years to come.
Jane Cotton, Board Director - ILECS (International Lift Consultants)

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