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Eleanor Joyce

Marketing Assistant
Meet Eleanor, our Marketing Assistant, who is involved in the creation, curation, and sharing of written content at Mackman.

My name is Eleanor, and I’m a Marketing Assistant at Mackman. Wherever there’s content to be written, whether it’s for social media, print, or a website, you’ll typically find me involved somewhere along the line. I supervise the Content and Communications Team in the office, and I work closely with the Insight, Creative and Digital teams to deliver client projects that really connect with their audiences. My original background is academic, as I have a Masters degree in History which has come in handy when both researching and writing.

Throughout my time at Mackman, I've enjoyed enhancing clients’ experiences through genuine and positive interactions, while really getting to know their businesses and what makes their audiences tick. It’s really exciting to be part of a motivated team that encourages creativity and innovation. In my spare time, you’ll find me baking cakes for the office, buying far too many plants, and visiting museums. 

What has been your favourite client project and why?

I really enjoyed working with Leiston Community Land Trust. Their pride in their home town was so evident, and it was a privilege to be able to visit and create a promotional video that reflected all the things that makes living in their town so unique. I also really enjoyed the challenge of working with the Research team on our project for Essex County Council, engaging with local businesses to establish the help and support they needed during the COVID-19 pandemic. 

What is the best lesson that you’ve learnt from marketing?

Since starting my role at Mackman, I have learnt so much about myself and what I am capable of if I put my mind to it. To me, marketing is fundamentally about people and how we communicate with them, and the work that we do to gather insight as part of our projects highlights just how important it is to keep a ‘human’ perspective in mind.

Eleanor Joyce

Latest Posts By Eleanor Joyce

Celebratory orange fireworks on a black background
Mackman Research winners in prestigious national awards
We are immensely proud to announce that our sister company, Mackman Research, has won an MRS Operations Award in the 'Best Data Collection - Interviewer Administered' category for their business support research with Essex County Council. Find out more about the project and the MRS Operations Awards here.
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hashtag breadsticks in front of pink background
How to use Hashtags
Hashtags are a key component of any company’s social media strategy. No matter which social platforms you use, understanding how to use hashtags can add a significant boost to your brand’s online engagement. Find out more about how to make the best use of hashtags, and their importance in a social media strategy, here.
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Businessman sitting down on steps looking anxious
When Corporate Culture Goes Wrong: BrewDog
Having a positive corporate culture is crucial for the welfare of both a brand and its employees. Corporate culture refers to how the attitudes, beliefs and values of a company are evident and shared in the organisation. Scottish brewer, BrewDog has made headlines for allegedly creating a toxic workplace culture. Read here for more.
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