Writtle University College
Writtle came to Mackman after being awarded official University status. It was in the process of a re-brand to become ‘Writtle University College’ and needed a campaign to launch this new status.
- Increase student applications to the university
- Position Writtle as a University that encourages drive and ambition
- Grow awareness of Writtle’s courses, beyond horticulture, agriculture and animal science
- Create a campaign with longevity, that can be used throughout the year
We worked collaboratively with Writtle’s marketing team to gain an understanding of the education sector and the key audience groups the campaign would need to speak to. We led workshops with key people at the University to identify its unique attributes and what Writtle really stood for.
This creative process led us to the creation of the Writtle Ready campaign.
We’re ready. Are you?
The campaign message speaks directly to prospective students. It asks them the question and cuts through the noise of other university messaging.
It speaks to all of Writtle’s key audience groups, including Further Education students, Higher Education students, parents, Writtle staff, current and prospective students.
It helped to ignite some energy into Writtle’s current messaging which the staff could get behind.
It’s versatile and has longevity. #writtleready is something that can be, and has continued to be used throughout the year, beyond the initial launch. It is part of building the Writtle University College brand and its awareness in the minds of perspective students and their parents.
#Writtleready has been adopted as a well-known Writtle hashtag used among current students and those thinking about applying to the University.
While applications for 2017 university places were down nationally, UCAS figures for the same year showed that applications to Writtle University College were up by 13% on the previous year.
Applications for courses other than the traditional agricultural ones had also increased and the #writteready hashtag continues to be used across the marketing material, social media posts and by students, both current and prospective.
- Established in 1893, Writtle University College is a leading provider of land-based, animal, environmental, design and sport education.
- Achieved university status in 2016
A national network that works to encourage more young people into Higher Education
A campaign to launch the new status of a University, and solidify its brand position in a competitive market.
Elevating the brand perception of an organisation which had become dated, with a full service customer centric approach.