Sector
Government
Location
Essex
Website
chelmsford.gov.uk
Chelmsford City Council provides services to local residents and businesses in one of England’s newest cities. These include bins and recycling, parking, housing, planning, benefits, parks, sports, leisure and environmental health. Mackman Research was commissioned by Chelmsford City Council in Essex to research the use of parks and gardens, specifically by families on low incomes and minority groups.
The research process was split into two phases. The first phase sought to audit all Borough Council run parks and gardens in a bid to discover who was using the parks, how frequently, and for what purpose they were using the parks. The results of the first phase informed the second phase of the research, which involved direct targeting of residents in receipt of benefits.
Find out more about this research project
Click here to view this case study on the Mackman Research website for more information about Chelmsford City Council and our insight work with them.
“The project team delivered a great piece of research. Based on our experience the following qualities were apparent: 1) Flexible: Especially since we adapted the methodology to reach target audience. 2) Question development: The team was positive and constructive in questionnaire design, integrating our local knowledge with their expertise. 3) Approachable: team adopted a collaborative and can do approach. 4) Reporting: was clear and in-depth.”
Fiona Foskett, Marketing Officer – Chelmsford City Council