Website Development & Design
Our full service website development and design team build data driven and insight informed websites that deliver on objectives and generate a healthy return on investment (ROI) – creating engaging websites that bring customers closer to your brand and differentiate you from your competitors.
Mackman search engine optimised websites are developed using WordPress, the world’s most popular content management system (CMS), offering a scaleable digital hub which we are able to integrate with other systems.
To ensure that a new website brings brands closer to target audiences we combine customer centric methodologies with brand identity expertise, providing engaging websites capable of effectively and efficiently communicating key messaging. We offer the highest levels of ongoing support for the websites that we build and will tailor your WebCare hosting and support contract to your exact requirements.
Content strategy should be at the heart of modern website development, great content rarely happens by accident and the most engaging content will undoubtedly be planned. Increasingly it is quality of content and levels of engagement that are the key differentiators for e-commerce and digital brand-building activities. Our development team operate a website development process led by objectives and with a content strategy at its core.
We are WordPress specialists which is the worlds most popular blogging and content management system (CMS). Some of the reasons that WordPress is our platform of choice are:
- WordPress readily lends itself to search engine optimisation (SEO)
- It is an open source platform (beware of becoming tied into a proprietary CMS platform)
- It provides a solid foundation for bespoke development satisfying both simple and complex requirements
- It has a great user interface which is intuitive and easy to learn
- There is a huge developer community that surrounds and supports future WordPress development
Industry Best Practice
Applying industry best practice to website development with a focus on security, speed and functionality, we deliver flexible and effective cross platform, multi-device digital marketing solutions. We focus our multi-disciplinary approach to bespoke website development across six pillars; insight, brand toolkit, content, functionality, design, and training.
“We would have no hesitation in recommending Mackman as a company to develop a website whether it is an information only site or a more complex ecommerce site which is automatically refreshed as ours does. We would especially like to thank Mackman for their contribution to producing and supporting the website.”
Graeme Moody – IT Director