Budgets may be tightening like cheese wire, but businesses, charities and the public sector alike need social marketing for their long-term success. That’s the message behind The Good Marketing Conference, which is being hosted at Anglia Ruskin University’s Chelmsford Campus on 30th November.

Billed as ‘Marketing with a conscience’, the conference will be jointly hosted by the Chartered Institute of Marketing Essex and the CIM’s Social Marketing interest group. It will deliver a strong commercial case to all sectors for investing in marketing for the common good.

Paul Mackman, Business Development Director at the Mackman Group and Essex branch chair, says ‘The Good Marketing Conference will give delegates practical help in using social marketing to get results which go beyond the bottom line and lay the foundations for their organisation’s future success.’

Open to all marketers and interested professionals, conference speakers will include Patrick Ladbury from the National Social Marketing Centre, Jo Daniels of Business in the Community, Tim Harford from Depaul UK, Global Cool Foundation’s Caroline Fiennes and Steve McIntyre from Speedy Hire.

The talented line-up will be exploring the use of marketing techniques to make our society a better place in which to live, work and play. Delegates will take away up-to-the-minute thinking on influencing consumer behaviour, social marketing to businesses and consumers, plus proven techniques for the not-for-profit sector.

The conference is the first by CIM Essex to focus on not-for-profit marketing.

Tickets for The Good Marketing Conference cost from £25, and are available from the Chartered Institute of Marketing on 01628 427340 or at cimevents@cim.co.uk. You can now follow the CIM Essex Twitter @CIM_East and LinkedIn account.