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How To Make Your Website Greener
Read more: How To Make Your Website GreenerThe digital world’s carbon footprint is bigger than you think—it’s time for businesses to assess the environmental impact of their digital presence. Learn how green hosting, smart optimisation, and clean coding can help your website reduce emissions, engage eco-conscious audiences, and stay ahead of evolving regulations.
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Jaguar’s Bold Rebranding: A Necessary Evolution or Misstep?
Read more: Jaguar’s Bold Rebranding: A Necessary Evolution or Misstep?Mackman’s Creative Director, Bruce Burgoyne, discusses his views on the recent Jaguar rebrand.
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Why Your Small Business Branding Needs To Be Unique
Read more: Why Your Small Business Branding Needs To Be UniqueStanding out from the crowd is more crucial than ever, and with competitors contending for the same customer base, establishing a unique brand identity can be the key differentiator that sets your business apart. Discover why your small business needs a unique brand identity and how it can help propel success.
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Using The SOSTAC Framework To Guide Your Marketing Planning
Read more: Using The SOSTAC Framework To Guide Your Marketing PlanningDeveloped by PR Smith in the 1990s, the SOSTAC framework provides the perfect blueprint to effectively plan, implement, and evaluate marketing and business efforts. This step-by-step guide explores the SOSTAC framework in detail and outlines how to use it to aid marketing and business planning.
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Crafting An Engaging B Corp Impact Report: A Step-by-Step Guide
Read more: Crafting An Engaging B Corp Impact Report: A Step-by-Step GuideAll B Corporation businesses are required to publish an annual B Corp impact report. This article outlines what an impact report is and how to create one, as well as looking at some positive examples.
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The Importance of Brand Stewardship in a Changing Marketing Landscape
Read more: The Importance of Brand Stewardship in a Changing Marketing LandscapeA business world marked by volatility and uncertainty is resulting in challenges maintaining a consistent brand voice. This article outlines some key points and simple tips for effective brand stewardship.
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What Is Rebranding? How To Successfully Rebrand Your Business
Read more: What Is Rebranding? How To Successfully Rebrand Your BusinessBeyond the visual facelift of a logo, a successful rebrand delves into the core of why change is necessary. Discover our key considerations to be purposeful rather than impulsive and review some case study examples.
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How to Harness Creative Marketing to Improve Campaign Success
Read more: How to Harness Creative Marketing to Improve Campaign SuccessWith so many brands competing for attention, it takes a bold and well-considered campaign to capture the interest of your target audience, especially those with high intent to act. That’s where creative marketing comes in.
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The Rise of AI and Its place in Marketing
Read more: The Rise of AI and Its place in MarketingAI is transforming the marketing industry. The explosive growth of generative AI (gen AI) tools has been attributed to the launch of ChatGPT in November 2022. However, AI tools have been widely used in marketing and sales since the 1980s, when machine learning became popular. If used wisely, it can be a helpful tool to utilise within…
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Brand Evolution for Sudbury Landmark
Read more: Brand Evolution for Sudbury LandmarkFormerly a redundant church named St Peter’s, the Sudbury Arts Centre’s new identity evolved over several months during insight, strategy, research and brand development sessions that saw our in-house teams meet regularly with the client.
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