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Why Your Small Business Branding Needs To Be Unique
Read more: Why Your Small Business Branding Needs To Be UniqueStanding out from the crowd is more crucial than ever, and with competitors contending for the same customer base, establishing a unique brand identity can be the key differentiator that sets your business apart. Discover why your small business needs a unique brand identity and how it can help propel success.
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Using The SOSTAC Framework To Guide Your Marketing Planning
Read more: Using The SOSTAC Framework To Guide Your Marketing PlanningDeveloped by PR Smith in the 1990s, the SOSTAC framework provides the perfect blueprint to effectively plan, implement, and evaluate marketing and business efforts. This step-by-step guide explores the SOSTAC framework in detail and outlines how to use it to aid marketing and business planning.
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Crafting An Engaging B Corp Impact Report: A Step-by-Step Guide
Read more: Crafting An Engaging B Corp Impact Report: A Step-by-Step GuideAll B Corporation businesses are required to publish an annual B Corp impact report. This article outlines what an impact report is and how to create one, as well as looking at some positive examples.
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The Importance of Brand Stewardship in a Changing Marketing Landscape
Read more: The Importance of Brand Stewardship in a Changing Marketing LandscapeA business world marked by volatility and uncertainty is resulting in challenges maintaining a consistent brand voice. This article outlines some key points and simple tips for effective brand stewardship.
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What Is Rebranding? How To Successfully Rebrand Your Business
Read more: What Is Rebranding? How To Successfully Rebrand Your BusinessBeyond the visual facelift of a logo, a successful rebrand delves into the core of why change is necessary. Discover our key considerations to be purposeful rather than impulsive and review some case study examples.
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How to Harness Creative Marketing to Improve Campaign Success
Read more: How to Harness Creative Marketing to Improve Campaign SuccessWith so many brands competing for attention, it takes a bold and well-considered campaign to capture the interest of your target audience, especially those with high intent to act. That’s where creative marketing comes in.
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The Rise of AI and Its place in Marketing
Read more: The Rise of AI and Its place in MarketingAI is transforming the marketing industry. The explosive growth of generative AI (gen AI) tools has been attributed to the launch of ChatGPT in November 2022. However, AI tools have been widely used in marketing and sales since the 1980s, when machine learning became popular. If used wisely, it can be a helpful tool to utilise within…
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Brand Evolution for Sudbury Landmark
Read more: Brand Evolution for Sudbury LandmarkFormerly a redundant church named St Peter’s, the Sudbury Arts Centre’s new identity evolved over several months during insight, strategy, research and brand development sessions that saw our in-house teams meet regularly with the client.
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What effect does data protection policies, such as GDPR, have on your digital marketing?
Read more: What effect does data protection policies, such as GDPR, have on your digital marketing?The evolvement of Data Protection Policies, such as GDPR, have affected digital marketing strategies. It is more important than ever for marketers to clearly outline how they plan to process, analyse and use customer data. Find our how your digital marketing after GDPR is affected.
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Paul Mackman shares his thoughts on Twitter’s Rebrand
Read more: Paul Mackman shares his thoughts on Twitter’s RebrandIn this week’s Radio News Hub broadcast, ‘Business Matters with Dave Rhodes’, Paul Mackman shares his thoughts on the major rebranding of the social media platform Twitter, which happened on Monday, 24th July. The conversation also delves further into Elon Musk’s motivations behind the change to that iconic Twitter logo, in what some have described as the end of an era.
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