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Crafting An Engaging B Corp Impact Report: A Step-by-Step Guide
Read more: Crafting An Engaging B Corp Impact Report: A Step-by-Step GuideAll B Corporation businesses are required to publish an annual B Corp impact report. This article outlines what an impact report is and how to create one, as well as looking at some positive examples.
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The Importance of Brand Stewardship in a Changing Marketing Landscape
Read more: The Importance of Brand Stewardship in a Changing Marketing LandscapeA business world marked by volatility and uncertainty is resulting in challenges maintaining a consistent brand voice. This article outlines some key points and simple tips for effective brand stewardship.
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What Is Rebranding? How To Successfully Rebrand Your Business
Read more: What Is Rebranding? How To Successfully Rebrand Your BusinessBeyond the visual facelift of a logo, a successful rebrand delves into the core of why change is necessary. Discover our key considerations to be purposeful rather than impulsive and review some case study examples.
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How to Harness Creative Marketing to Improve Campaign Success
Read more: How to Harness Creative Marketing to Improve Campaign SuccessWith so many brands competing for attention, it takes a bold and well-considered campaign to capture the interest of your target audience, especially those with high intent to act. That’s where creative marketing comes in.
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The Rise of AI and Its place in Marketing
Read more: The Rise of AI and Its place in MarketingAI is transforming the marketing industry. The explosive growth of generative AI (gen AI) tools has been attributed to the launch of ChatGPT in November 2022. However, AI tools have been widely used in marketing and sales since the 1980s, when machine learning became popular. If used wisely, it can be a helpful tool to utilise within…
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Brand Evolution for Sudbury Landmark
Read more: Brand Evolution for Sudbury LandmarkFormerly a redundant church named St Peter’s, the Sudbury Arts Centre’s new identity evolved over several months during insight, strategy, research and brand development sessions that saw our in-house teams meet regularly with the client.
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What effect does data protection policies, such as GDPR, have on your digital marketing?
Read more: What effect does data protection policies, such as GDPR, have on your digital marketing?The evolvement of Data Protection Policies, such as GDPR, have affected digital marketing strategies. It is more important than ever for marketers to clearly outline how they plan to process, analyse and use customer data. Find our how your digital marketing after GDPR is affected.
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Paul Mackman shares his thoughts on Twitter’s Rebrand
Read more: Paul Mackman shares his thoughts on Twitter’s RebrandIn this week’s Radio News Hub broadcast, ‘Business Matters with Dave Rhodes’, Paul Mackman shares his thoughts on the major rebranding of the social media platform Twitter, which happened on Monday, 24th July. The conversation also delves further into Elon Musk’s motivations behind the change to that iconic Twitter logo, in what some have described as the end of an era.
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In Conversation with: The final countdown to GA4
Read more: In Conversation with: The final countdown to GA4GA4 has been a work in progress, with many changes and updates happening to the live site, which has caused frustrations for us and our clients as we navigate the ‘new normal’. Read the conversation between our Head of Marketing and Head of Development as they debunk some of the myths around GA4.
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Google’s latest update: Understanding GA4 and its impact on your marketing
Read more: Google’s latest update: Understanding GA4 and its impact on your marketingAs of 1st July 2023, Google Analytics 4 (GA4) will be the only version of Google Analytics, with UA being retired. This change means that we now must reconsider how we analyse and use data from our analytics to inform our marketing decisions.
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