Marketing Communications

Marketing Communications

We deliver authentic, purpose-driven brand messaging that resonates and engages with target audiences. Our communications specialists work in line with your organisational objectives and create messaging designed to maximise return on marketing investment.

By efficiently engaging with your target audiences, our marketing communications specialists improve your marketing return on investment and positively impact on your bottom line results.

Because we take time to understand your objectives, target audiences and the wider market in which your brand operates, we ensure that the right messages are delivered to the right people, at the right time, using the right communication channels and the appropriate tone of voice.  Using intelligent marketing insight and ongoing planning, our work is customer centric, highly collaborative and bridges knowledge gaps with training if required.

As a full-service marketing agency we have the in-house expertise to deliver focussed key messages across a wide range of marketing channels, be they digital or more traditional. Our approach is to develop an integrated blend of strategically focused marketing communications. Intensive pulses of communications can be concentrated into campaigns of activity to increase outcomes.

Putting engaging websites at the heart of our communication activities, our combined approach sets us apart as a marketing partner capable of delivering excellence across the full marketing mix.

With an emphasis upon planning and measurement we ensure continuous improvement by assessing effectiveness and adjusting ongoing work. Our approach to marketing communications is achieved using an eight step process;

  1. Objective setting
  2. Segmentation and definition of target audiences
  3. Customer journey mapping
  4. Brand messaging
  5. Channel identification
  6. Prioritising market segments and key marketing personas
  7. Planning
  8. Measurement and review

“We chose Mackman because of their instant passion for what we wanted to achieve and their creativity. We were very impressed by the Mackman team and how they understood our future vision.”

Craig Emery – Writtle University College

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