Marketing Insight

Marketing Insight

Mackman Marketing Insight specialists ensure maximum return on your marketing investment, providing unbiased focus to marketing strategies and tactics.

Our Marketing Insight provides a clear and deep objective understanding of the true nature of your brand environment to enhance and support your marketing activities.

Being a full service marketing agency means we have a multi-dimension view of brands and the universe in which they operate.

Customer Insight

Our agency has worked with many leading brands to gather customer insight in order to strengthen customer engagement and develop a competitive edge. Mackman insight specialists enjoy working collaboratively with groups of employees in a workshop setting. Our insight workshops are effective as part of customer defining, profiling, segmentation, customer journey mapping, and brand perception excercises. Our researchers also undertake perception, satisfaction and other customer research exercises such as mystery shopping to contribute to customer insight.

Competitor Insight

All organisations compete with others to satisfy the needs and wants of customers profitably. The competitor research at Mackman helps to ensure that your brand is perceived to be distinctly different to other organisations who offer similar products or services to the same audiences that your brand has relationships with.

Brand identity toolkits that define colour palette, imagery style, shapes, info-graphics, tone of voice, patterns, logo, strap-lines and other identity assets must be developed with a view of the wider market and their position within that market. This is also true when other marketing channels are employed such as websites and the broad marketing suite of materials.

Organisational Insight

Together with your senior leadership team our marketing insight specialists will work with you to define organisational objectives and vision & mission statements which provide a guiding hand to all your marketing activities.

Your employees are key stakeholders and from a marketing perspective should be seen as one of the target audiences for your organisational brand. Undertaking regular employee perception and satisfaction surveys is one of the methods we employ to feed into the internal brand insight.

An understanding of the internal resources available to a brand will ensure that targets, strategies and training plans are all realistic and achievable. Skill, knowledge or resource gaps will be addressed once identified. Mackman marketing specialists support brands by providing staff training or becoming responsible for the provision of more specialist tasks.

“Mackman has helped us increase our understanding of our customers’ thoughts and future needs and provides an exemplary level of customer service to us.”

Sharlene Moffit – International Customer Service Manager

 

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