Mackman | Brand Strategy Agency for Established Market Leaders
Growth is an essential driver for all business, not least the most established. In almost all sectors, new channels and innovative models have empowered smaller, agile and disruptive new competitors to enter markets, and nibble away at market leadership and market share. In many sectors, established giants have been consigned to the past having failed to understand the ever changing demands of their customers and influencers, and therefore failed to use the right branding, messaging and channels to engage them.
Consistently successful, ever-growing brands continually evolve and refresh. At Mackman, as a brand strategy agency, we combine our clients’ aspirations with insights gathered from customers and other parties to facilitate their evolution from past success into their next generation.
Are you responsible for leveraging your company’s brand to retain current customers and attract others?
- Has your brand and visual identity remained constant for more than three years without any rejuvenation?
- Have you identified that the average profile of your customers is ageing, with younger prospects failing to become engaged?
- Is your band suitable for all the channels that influence new customers and prospects?
Our larger, corporate clients recognise the benefits of working with an agency that focusses on evidence-based opportunities for growth, and provides the strategy, creativity and toolbox required to embrace and deliver that growth. We provide a coherent program that rigorously investigates all of the aspects, and thereby delivers outcomes that are bigger and better than the sum of their parts. If you want to identify, engage and compel your next generation of customers, contact Mackman to find out more about our Business Growth Partnerships.