A marketing consultancy service developing marketing strategies tailored to organisational objectives, underpinned by intelligent marketing insight and designed to bring customers closer to ambitious brands.
Our marketing consultancy develops customer-centric strategic marketing plans in order to increase return on marketing investment. We bridge knowledge or resource gaps in partnership with in-house marketing professionals and senior leaders.
Our collaborative approach to marketing consultancy includes interactive workshops, training and insight. Our methods encourage ownership of the marketing strategies we develop together and ensure that marketing best practices are embedded within your brand.
We break our marketing consultancy services into five core pillars: objective setting and measurement, marketing insight, marketing planning, marketing implementation, marketing reviews.
Objective Setting & Measurement
Working with senior management and leadership teams to define marketing objectives aligned with organisational goals.
Creating clarity of thinking to inform decision making.
Marketing planning that defines what you need to say, who you need to say it to, how it gets delivered, when that should happen and who will do it.
Our tactical marketing specialists ensure that your communication and content marketing maximises your return on investment.
Regular marketing performance reviews creates a circle of continuous learning and insight drawing on data measurement and other measurement sources.
“Mackman have demonstrated an ability to understand our business, needs and aspirations, coming up with inventive and fresh ideas to drive us forward. They really do make an excellent partner.”
Andy Bartram – Electrical Oil Services