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Should My Business Use Emojis?
Read more: Should My Business Use Emojis?Emojis have become engrained into our modern landscape and have become one of the most universally recognised ways of communicating. The visual nature and common associations of emotions enhances the tone of your content in a direct manner. However, their usefulness for businesses will vary upon the industry. Read here for more.
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How Will iOS 15 Affect Email Marketing?
Read more: How Will iOS 15 Affect Email Marketing?Data and consumer privacy has become a topic facing a heightened prevalence over the last few years. Marketers are now facing a new wave of challenges regarding email marketing. Expected to be released in September, the Apple iOS 15 update is already creating a stir due to the implementation of stronger privacy features. Read on…
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Our Top Five Email Marketing Tips
Read more: Our Top Five Email Marketing TipsWith the ongoing increase in the usage of social media, you may wonder whether email marketing is worth investing time into. However, statistics show that email marketing is still the most popular method of customer outreach. So, how can you make the most out of your email marketing and keep your customers interested? Here are…
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Email Marketing – Our Top Five Benefits
Read more: Email Marketing – Our Top Five BenefitsDespite there being many popular and powerful communication channels, businesses and brands are still making use of email marketing tools. This is due to email enabling businesses to build brand awareness and reinforce key messages. Email marketing is a highly successful form of marketing in the UK – according to Campaign Monitor, email click-through rates…
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How to Analyse Email Campaigns with Mailchimp
Read more: How to Analyse Email Campaigns with MailchimpMailchimp is a free to use email marketing service. The software allows you to create and manage mailing lists and campaigns. Getting started with email marketing and analysing email campaigns using Mailchimp is simple, but as your business expands, you will discover that the service continues to grow with you and offer more options. MAILCHIMP…
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How can I improve my email marketing?
Read more: How can I improve my email marketing?Email marketing is a cost-effective way to reach customers and generate leads, particularly for small to medium sized businesses. Although perceived as an old-school method by some, and condemned as a declining form of communication by others, email still delivers the best return on investment of any marketing channel, and this ROI is easy to…
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