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Why case studies are a powerful marketing tool in the B2B sector
Read more: Why case studies are a powerful marketing tool in the B2B sectorWhen thinking about content creation, the B2B case study is an excellent opportunity to showcase your business’s capabilities to prospects, and to establish your expertise within your industry. Find out how case studies can be a powerful marketing tool in the B2B sector, and how to write case studies that aid conversion and reassure potential…
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Six Tips for Managing a PR Crisis
Read more: Six Tips for Managing a PR CrisisWe’re in an era where news can, and often does, go viral instantly. All organisations, regardless of size, from SMEs to global corporations, need to be prepared to respond to any type of PR crisis quickly and efficiently. The only way to do this properly is by being prepared and having a crisis plan in…
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