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Google’s latest update: Understanding GA4 and its impact on your marketing
Read more: Google’s latest update: Understanding GA4 and its impact on your marketingAs of 1st July 2023, Google Analytics 4 (GA4) will be the only version of Google Analytics, with UA being retired. This change means that we now must reconsider how we analyse and use data from our analytics to inform our marketing decisions.
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Maximise Your Social Media Return on Investment
Read more: Maximise Your Social Media Return on Investment‘Return on Investment’ (ROI) is a well-established method for determining how much profit or loss results after a financial investment. Find out the best ways to improve your social media marketing ROI.
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Our Top Phone Photography Tips & Tricks
Read more: Our Top Phone Photography Tips & TricksThis National Photography Month, we wanted to share some of our top phone photography tips to help you maximise your content creation.
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A Guide to Voice Search Optimisation
Read more: A Guide to Voice Search OptimisationVoice search has become the new way of exploring the internet without having to type anything into a search engine. It is important that businesses optimise their website for voice search to ensure that their content is ranking highly.
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Mackman Support National Apprenticeship Week
Read more: Mackman Support National Apprenticeship WeekThis National Apprenticeship Week, we took the opportunity to sit down with our Marketing Apprentice, Oliver Mackman, to discuss his journey with Mackman since joining the business in 2020.
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Improve Your Sustainability Initiatives To Increase Brand Awareness
Read more: Improve Your Sustainability Initiatives To Increase Brand AwarenessMaking your business more sustainable is essential for reducing your impact on the environment as well as for cutting costs. Simple initiatives such as setting goals can be one of the first steps to improving your business’s sustainability and increasing brand awareness. Find out our five simple steps here.
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How to use marketing trends in longer-term marketing strategies
Read more: How to use marketing trends in longer-term marketing strategiesIt is important to have an awareness of evolving marketing trends to evaluate whether they open opportunities to connect with customers and increase product visibility. Find out more about how to use these trends in longer-term marketing strategies.
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Recession proof your brand and plan for growth
Read more: Recession proof your brand and plan for growthBoth Brexit and the Covid-19 pandemic have had negative effects on the UK economy with rising inflation, high energy costs, plunging stocks and supply chain issues, which have ultimately led to the current recession. So, how can you recession proof your brand and plan for growth?
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Spotlight On: Adam Chamberlin, Head of Development
Read more: Spotlight On: Adam Chamberlin, Head of DevelopmentTo mark Cyclescheme’s Cycle to Work Day 2022, we sat down with our Head of Development, Adam Chamberlin, to find out more about how cycling helps his wellbeing and to discover how he maintains a good work/life balance. Find out more in our latest article.
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How much should you allocate for your marketing budget?
Read more: How much should you allocate for your marketing budget?When discussing a marketing budget, it is natural to want to spend as little as possible to achieve the best results. Many clients have had their fingers burned in the past with marketing and are therefore reluctant to spend more money on it. Find out our top tips on how to define a marketing budget…