Branding & Marketing Articles

‘Return on Investment’ (ROI) is a well-established method for determining how much profit or loss results after a financial investment. Find out the best ways to improve your social media marketing ROI.

Voice search has become the new way of exploring the internet without having to type anything into a search engine. It is important that businesses optimise their website for voice search to ensure that their content is ranking highly.

Making your business more sustainable is essential for reducing your impact on the environment as well as for cutting costs. Simple initiatives such as setting goals can be one of the first steps to improving your business’s sustainability and increasing brand awareness. Find out our five simple steps here.

It is important to have an awareness of evolving marketing trends to evaluate whether they open opportunities to connect with customers and increase product visibility. Find out more about how to use these trends in longer-term marketing strategies.

Both Brexit and the Covid-19 pandemic have had negative effects on the UK economy with rising inflation, high energy costs, plunging stocks and supply chain issues, which have ultimately led to the current recession. So, how can you recession proof your brand and plan for growth?