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Brand Evolution for Sudbury Landmark
Read more: Brand Evolution for Sudbury LandmarkFormerly a redundant church named St Peter’s, the Sudbury Arts Centre’s new identity evolved over several months during insight, strategy, research and brand development sessions that saw our in-house teams meet regularly with the client.
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What effect does data protection policies, such as GDPR, have on your digital marketing?
Read more: What effect does data protection policies, such as GDPR, have on your digital marketing?The evolvement of Data Protection Policies, such as GDPR, have affected digital marketing strategies. It is more important than ever for marketers to clearly outline how they plan to process, analyse and use customer data. Find our how your digital marketing after GDPR is affected.
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Paul Mackman shares his thoughts on Twitter’s Rebrand
Read more: Paul Mackman shares his thoughts on Twitter’s RebrandIn this week’s Radio News Hub broadcast, ‘Business Matters with Dave Rhodes’, Paul Mackman shares his thoughts on the major rebranding of the social media platform Twitter, which happened on Monday, 24th July. The conversation also delves further into Elon Musk’s motivations behind the change to that iconic Twitter logo, in what some have described as the end of an era.
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The Final Countdown To GA4
Read more: The Final Countdown To GA4GA4 has been a work in progress, with many changes and updates happening to the live site, which has caused frustrations for us and our clients as we navigate the ‘new normal’. Read the conversation between our Head of Marketing and Head of Development as they debunk some of the myths around GA4.
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Google’s latest update: Understanding GA4 and its impact on your marketing
Read more: Google’s latest update: Understanding GA4 and its impact on your marketingAs of 1st July 2023, Google Analytics 4 (GA4) will be the only version of Google Analytics, with UA being retired. This change means that we now must reconsider how we analyse and use data from our analytics to inform our marketing decisions.
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Maximise Your Social Media Return on Investment
Read more: Maximise Your Social Media Return on Investment‘Return on Investment’ (ROI) is a well-established method for determining how much profit or loss results after a financial investment. Find out the best ways to improve your social media marketing ROI.
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Our Top Phone Photography Tips & Tricks
Read more: Our Top Phone Photography Tips & TricksThis National Photography Month, we wanted to share some of our top phone photography tips to help you maximise your content creation.
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A Guide to Voice Search Optimisation
Read more: A Guide to Voice Search OptimisationVoice search has become the new way of exploring the internet without having to type anything into a search engine. It is important that businesses optimise their website for voice search to ensure that their content is ranking highly.
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Mackman Support National Apprenticeship Week
Read more: Mackman Support National Apprenticeship WeekThis National Apprenticeship Week, we took the opportunity to sit down with our Marketing Apprentice, Oliver Mackman, to discuss his journey with Mackman since joining the business in 2020.
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Improve Your Sustainability Initiatives To Increase Brand Awareness
Read more: Improve Your Sustainability Initiatives To Increase Brand AwarenessMaking your business more sustainable is essential for reducing your impact on the environment as well as for cutting costs. Simple initiatives such as setting goals can be one of the first steps to improving your business’s sustainability and increasing brand awareness. Find out our five simple steps here.
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