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How much should you allocate for your marketing budget?
Read more: How much should you allocate for your marketing budget?When discussing a marketing budget, it is natural to want to spend as little as possible to achieve the best results. Many clients have had their fingers burned in the past with marketing and are therefore reluctant to spend more money on it. Find out our top tips on how to define a marketing budget…
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Build your brand with thought leadership
Read more: Build your brand with thought leadershipPositioning your business as a leader in its field through thought leadership is the gold standard of content marketing. Alongside the pressures of running a business, it can be difficult to see the value in content creation. So, how can you create valuable content that establishes you as a subject matter expert? Find out in…
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The Significance of Customer Journey Mapping
Read more: The Significance of Customer Journey MappingIt is often easy to fixate on deliverables and tangible outcomes to justify investment on strategic activities. While the outcome of customer journey mapping is a representation of customer touchpoints with your business, an often-overlooked achievement is the act of meeting as a decision-making unit and walking through the customer’s experience.
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Key Takeaways: CIM Digital Marketing Conference
Read more: Key Takeaways: CIM Digital Marketing ConferenceThe CIM Digital Marketing Conference took place online again this year, allowing a greater and more flexible audience than ever before. Over the course of the two days, four speakers presented insight into different areas of digital marketing and what to expect in 2022 and beyond, particularly in a ‘post-COVID’ society.
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The rise of remarketing
Read more: The rise of remarketingRemarketing has become more of a marketing buzzword in recent years as businesses look to promote brand awareness and target the customers that are teetering on the edge of a purchase. Statistics from Mailchimp show that 97% of website users never return to a website, which is why remarketing can be a valuable tool for…
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CIM Digital Marketing Conference
Read more: CIM Digital Marketing ConferenceThe CIM Digital Marketing Conference is less than 24 hours away, with a whole host of fantastic speakers sharing their expertise. This year, the conference is online once again, offering free sessions that are available to all over two days of insightful talks. Find out more about the speakers and this year’s themes in our…
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Sustainable Marketing and the Green Claims Code
Read more: Sustainable Marketing and the Green Claims CodeThe sustainable marketing movement is increasingly gaining traction around the world. Sustainable marketing is the philosophy that marketing must drive environmentally conscious behaviour rather than consumerism. Find out more about sustainable marketing here, and the implications of the new Green Claims Code.
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Marketing Trends For 2022
Read more: Marketing Trends For 2022The last 18 months had a tremendous impact on shaping our habits as consumers. This year we saw digital become even more embedded in marketing, and there’s no reason for that to change. If anything, it will be galvanised going forwards. Here are some recommendations for how to integrate marketing trends for 2022 into your…
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Why case studies are a powerful marketing tool in the B2B sector
Read more: Why case studies are a powerful marketing tool in the B2B sectorWhen thinking about content creation, the B2B case study is an excellent opportunity to showcase your business’s capabilities to prospects, and to establish your expertise within your industry. Find out how case studies can be a powerful marketing tool in the B2B sector, and how to write case studies that aid conversion and reassure potential…
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The Power of Long-Form Video
Read more: The Power of Long-Form VideoIn recent years, video has grown to become one of the most popular forms of marketing and advertisement. The use of long-form video in particular has been on the rise in recent years, as brands are recognising the value of longer, more engaging videos. So what is the power of long form video, and how…
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