Marketing Matters

  • Sep302019

    Is ‘back to the future marketing’ suitable for your business?

    Amidst the kerfuffle surrounding ‘the B word’, rumours are circulating that JD Wetherspoon’s boss, Tim Martin, may be awarded with…

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    Mackman
  • Aug012019
    Enhancing Customer Experience

    Enhancing Customer Experience

    Customer experience is the driver of customer satisfaction, which is essential for every business. Developing a customer experience programme, and…

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    Mackman
  • Jul052019
    Brand Strategy

    How brand strategy can help your company

    Adopting a brand strategy can have huge benefits for your company. A brand strategy is a plan which sets out…

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    Mackman
  • Jun252019
    Planning a Research Project

    Planning a Research Project

    Gaining meaningful insight into your market, and the experiences of customers, provides direction for future business strategies. Feedback from your…

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    Mackman
  • Apr252019

    Does your brand speak to your customers?

    Let’s talk tone You’ve got the logo; you’ve agreed your mission and brand values and come up with the way you want your literature to…

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    Mackman
  • Feb082019
    Marketing Matters - The Value of Customer Research & Insight

    The Value of Customer Research & Insight

    Customer research should be at the heart of your current and future strategies. Find out more about the value of customer research and insight, here.

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    Mackman
  • Jan102019
    Marketing Matters - Brand Architecture and Business Growth

    Brand Architecture & Business Growth

    When the discussion turns to brand architecture, and the strategy behind a brand’s development, some organisations shy away, claiming “well…

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    Mackman
  • Nov082018
    The Importance of Quality Hosting & Support for your Business

    The Importance of Quality Hosting & Support for your Business

    Quality hosting and support for your website is often overlooked and undervalued. But is a critical component of the digital…

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    Mackman
  • Sep242018
    Marketing Matters - Marketing & Branding - What is the Difference

    Marketing & Branding – What is the Difference?

    The relationship between marketing and branding is not as complex as some may think. In fact, the two work hand…

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    Mackman
  • Sep032018
    Marketing Matters - Customer Experience

    Why Customer Experience is essential to your brand

    Great customer experience should be at the centre of everything you do as a business. Put simply, in order to…

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    Mackman

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