Marketing Matters

  • Jan032020
    New Year, new agency? Go where the evidence leads you

    New Year, New Agency? Go where the evidence leads you…

    Marketing agencies come in all shapes and sizes, and with different levels of experience and expertise.  With so much choice,…

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  • Dec162019
    Creative marketing is not just for super brands

    Creative marketing is not just for super brands!

    This month I want to celebrate the power of creativity in marketing and help local SMEs to consider the way…

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  • Nov162019
    Online delivers predictable growth rates

    Online delivers predictable growth rates

    In last month’s Marketing Matters article, I used the example of one of the UK’s most successful contemporary companies to…

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  • Sep302019
    Marketing Matters - Is 'back to the future marketing' suitable for your business?

    Is ‘back to the future marketing’ suitable for your business?

    Amidst the kerfuffle surrounding ‘the B word’, rumours are circulating that JD Wetherspoon’s boss, Tim Martin, may be awarded with…

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  • Aug012019
    Enhancing Customer Experience

    Enhancing Customer Experience

    Customer experience is the driver of customer satisfaction, which is essential for every business. Developing a customer experience programme, and…

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  • Jul052019
    How can Brand Strategy help your company

    How brand strategy can help your company

    Adopting a brand strategy can have huge benefits for your company. A brand strategy is a plan which sets out…

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  • Jun252019
    Planning a Research Project

    Planning a Research Project

    Gaining meaningful insight into your market, and the experiences of customers, provides direction for future business strategies. Feedback from your…

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  • Apr252019
    Does your brand speak to your customers?

    Does your brand speak to your customers?

    Let’s talk tone You’ve got the logo; you’ve agreed your mission and brand values and come up with the way you want your literature to…

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  • Feb082019
    Marketing Matters - The Value of Customer Research & Insight

    The Value of Customer Research & Insight

    Customer research should be at the heart of your current and future strategies. Find out more about the value of customer research and insight, here.

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  • Jan102019
    Marketing Matters - Brand Architecture and Business Growth

    Brand Architecture & Business Growth

    When the discussion turns to brand architecture, and the strategy behind a brand’s development, some organisations shy away, claiming “well…

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