Marketing Matters

  • Jun252019
    Planning a Research Project

    Planning a Research Project

    Gaining meaningful insight into your market, and the experiences of customers, provides direction for future business strategies. Feedback from your…

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    Mackman
  • Apr252019

    Does your brand speak to your customers?

    Let’s talk tone You’ve got the logo; you’ve agreed your mission and brand values and come up with the way you want your literature to…

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    Mackman
  • Feb082019
    Marketing Matters - The Value of Customer Research & Insight

    The Value of Customer Research & Insight

    Customer research should be at the heart of your current and future strategies. Find out more about the value of customer research and insight, here.

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    Mackman
  • Jan102019
    Marketing Matters - Brand Architecture and Business Growth

    Brand Architecture & Business Growth

    When the discussion turns to brand architecture, and the strategy behind a brand’s development, some organisations shy away, claiming “well…

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    Mackman
  • Nov082018
    The Importance of Quality Hosting & Support for your Business

    The Importance of Quality Hosting & Support for your Business

    Quality hosting and support for your website is often overlooked and undervalued. But is a critical component of the digital…

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    Mackman
  • Sep242018
    Marketing Matters - Marketing & Branding - What is the Difference

    Marketing & Branding – What is the Difference?

    The relationship between marketing and branding is not as complex as some may think. In fact, the two work hand…

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    Mackman
  • Sep032018
    Marketing Matters - Customer Experience

    Why Customer Experience is essential to your brand

    Great customer experience should be at the centre of everything you do as a business. Put simply, in order to…

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    Mackman
  • Aug102018
    Mackman in Focus - Gemma

    Mackman in Focus: Gemma Mackman

    Gemma Mackman is a founding director of Sudbury-based business, Mackman. Mackman is a full-service branding and marketing agency with clients…

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    Mackman
  • Jul302018
    Six Tips for Managing a PR Crisis - Mackman

    Six Tips for Managing a PR Crisis

    By

    We’re in an era where news can, and often does, go viral instantly. All organisations, regardless of size, from SMEs…

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    Mackman
  • Jul242018
    marketing matters - how to future proof your website

    How to Future Proof Your Website

    Here at Mackman, we develop websites using WordPress; the World’s most popular content management system (CMS) that offers the perfect…

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    Mackman

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