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How to Use Marketing Trends in Longer-Term Marketing Strategies
Read more: How to Use Marketing Trends in Longer-Term Marketing StrategiesIt is important to have an awareness of evolving marketing trends to evaluate whether they open opportunities to connect with customers and increase product visibility. Find out more about how to use these trends in longer-term marketing strategies.
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Recession Proof Your Brand and Plan For Growth
Read more: Recession Proof Your Brand and Plan For GrowthBoth Brexit and the Covid-19 pandemic have had negative effects on the UK economy with rising inflation, high energy costs, plunging stocks and supply chain issues, which have ultimately led to the current recession. So, how can you recession proof your brand and plan for growth?
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How much should you allocate for your marketing budget?
Read more: How much should you allocate for your marketing budget?When discussing a marketing budget, it is natural to want to spend as little as possible to achieve the best results. Many clients have had their fingers burned in the past with marketing and are therefore reluctant to spend more money on it. Find out our top tips on how to define a marketing budget…
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Build your brand with thought leadership
Read more: Build your brand with thought leadershipPositioning your business as a leader in its field through thought leadership is the gold standard of content marketing. Alongside the pressures of running a business, it can be difficult to see the value in content creation. So, how can you create valuable content that establishes you as a subject matter expert? Find out in…
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The Significance of Customer Journey Mapping
Read more: The Significance of Customer Journey MappingIt is often easy to fixate on deliverables and tangible outcomes to justify investment on strategic activities. While the outcome of customer journey mapping is a representation of customer touchpoints with your business, an often-overlooked achievement is the act of meeting as a decision-making unit and walking through the customer’s experience.
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The rise of remarketing
Read more: The rise of remarketingRemarketing has become more of a marketing buzzword in recent years as businesses look to promote brand awareness and target the customers that are teetering on the edge of a purchase. Statistics from Mailchimp show that 97% of website users never return to a website, which is why remarketing can be a valuable tool for…
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Marketing Trends For 2022
Read more: Marketing Trends For 2022The last 18 months had a tremendous impact on shaping our habits as consumers. This year we saw digital become even more embedded in marketing, and there’s no reason for that to change. If anything, it will be galvanised going forwards. Here are some recommendations for how to integrate marketing trends for 2022 into your…
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Why case studies are a powerful marketing tool in the B2B sector
Read more: Why case studies are a powerful marketing tool in the B2B sectorWhen thinking about content creation, the B2B case study is an excellent opportunity to showcase your business’s capabilities to prospects, and to establish your expertise within your industry. Find out how case studies can be a powerful marketing tool in the B2B sector, and how to write case studies that aid conversion and reassure potential…
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Why do marketing metrics matter?
Read more: Why do marketing metrics matter?Running any marketing campaign requires an investment of time and money, therefore replicating the success of effective campaigns and discounting ineffective ones is key to streamlining your process. Measuring the success of your marketing communications drives your strategy forward so that you can determine what works for you.
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Social Listening & Why It’s Important
Read more: Social Listening & Why It’s ImportantSocial listening has become a valuable tool for brands to gather rich insight on their customers and competitors, and can also assist with crisis management. Social listening provides data that can then be used to inform your brand strategy through digital monitoring. This is especially so when introducing sentiment analysis. Read more.
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