Marketing

  • Jan202020
    Why should SME's invest in creativity?

    Why should SMEs invest in creativity?

    2020 marks a decade of what many people view as the ‘digital era’. Before 2010, handheld devices had more limited…

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  • Jan132020
    Five 202 marketing tips for growth-orientated SMEs

    Marketing Tips | 2020 growth for SMEs

    Search ‘Marketing Trends for 2020’ and many SME owners would think they had stumbled upon a Science Fiction parallel universe. …

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  • Aug142019
    Content Marketing Masterclass

    Content Marketing Masterclass | A Mackman Sponsored Event

    Mackman is pleased to be sponsoring another CIM event; Content Marketing Masterclass. The event will host a range of speakers…

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  • Aug012019
    Enhancing Customer Experience

    Enhancing Customer Experience

    Customer experience is the driver of customer satisfaction, which is essential for every business. Developing a customer experience programme, and…

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  • Jun192019
    The 13th Cambrdige Digital Marketing Conference at Duxford

    The 13th Cambridge Digital Marketing Conference | A Mackman Sponsored Event

    The CIM is holding its 13th Cambridge Digital Marketing Conference. Mackman is pleased to be sponsoring the annual event at…

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  • Jun122019
    Brand Development - Lessons from China

    Brand Development – Lessons from China | A Mackman Sponsored Event

    The Chartered Institute of Marketing (CIM) is co-hosting an event with the University of East Anglia Marketing Club. The event…

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  • May282019
    Marketing on Trial

    Marketing on Trial | A Mackman Sponsored Event

    Mackman is proud to be sponsoring the Chartered Institute of Marketing (CIM) with their event which will put marketing “on…

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  • Sep242018
    Marketing Matters - Marketing & Branding - What is the Difference?

    Marketing & Branding – What is the Difference?

    The relationship between marketing and branding is not as complex as some may think. In fact, the two work hand…

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  • Aug042014

    How cross-channel is our marketing?

    Econsultancy is a community where the world’s digital marketing and ecommerce professionals meet to sharpen their strategy, source suppliers, get…

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  • Mar012014

    What does good marketing look like?

    Marketing is often referred to as a broad discipline. Charles Nixon, founder of the Cambridge Marketing College, explained in his…

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