• Apr012020
    Coffee cup in a city cafe

    A guide to the importance of the Experience Economy

    It is now more than 20 years since B. Joseph Pine II and James H. Gilmore, co-founders of Strategic Horizons LLP, first…

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  • Mar272020
    Lecture hall of students taking important notes

    The Importance of Customer Retention

    In any business, no matter the size, acquiring new customers will always be a key part of growth and ongoing…

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  • Mar232020
    Marketing professional describing a diagram on screen

    Low Cost Marketing Tips for Micro-Businesses & Start Ups

    There are as many ways to market a start-up business as there are types of business. From a private airline…

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  • Mar182020
    A businesswoman using her phone and laptop to work online in a cafe

    How To Use Video Conferencing Effectively

    Due to the current Government advice surrounding COVID-19, many businesses have switched to working from home in an effort to…

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  • Mar182020
    Creating growth - a child playing with lego

    Restarting Business Growth After Difficult Times

    Here in the early Spring of 2020, it is difficult for most companies to feel optimistic and confident about thriving…

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  • Mar132020
    A crowd of people walking in different directions

    6 Tips To Mitigate Marketing Risk During Uncertain Times

    In uncertain times, some companies decide to cut their marketing investment and other costs, while others choose to continue to…

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  • Mar102020
    Group of professionals meeting with notepads

    Marketers in East of England struggle to justify their value in rapidly changing sector

    • More than half of marketers in the East of England struggle to explain their roles. • Over a third…

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  • Mar052020
    CIM Social Selling event details

    CIM Marketing Club: Social Selling | 25th March 2020

    In a world where consumers are using social media more and more as part of their daily routine, it is…

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  • Mar022020
    What we can learn from the first decade of digital domination in marketing

    What we can learn from the first decade of digital domination in marketing…

    Have you ever searched for something on Google and been informed by a condescending snake oil salesman that you need…

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  • Feb072020

    Sustainability: the key to the 2020s economy

    In 2019, the penny finally seemed to drop. Drawing inspiration from both ends of the age spectrum by Sir David…

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