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New Client: The Evacuation Company
Read more: New Client: The Evacuation CompanyWe are pleased to announce our recent success in winning the contract to collaborate closely with The Evacuation Company. Under this partnership, we will embark on a full-service branding and marketing programme, working closely with Emma and Chris Persey, the founders of The Evacuation Company, to elevate their brand and digital presence.
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How to Harness Creative Marketing to Improve Campaign Success
Read more: How to Harness Creative Marketing to Improve Campaign SuccessWith so many brands competing for attention, it takes a bold and well-considered campaign to capture the interest of your target audience, especially those with high intent to act. That’s where creative marketing comes in.
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The Rise of AI and Its place in Marketing
Read more: The Rise of AI and Its place in MarketingAI is transforming the marketing industry. The explosive growth of generative AI (gen AI) tools has been attributed to the launch of ChatGPT in November 2022. However, AI tools have been widely used in marketing and sales since the 1980s, when machine learning became popular. If used wisely, it can be a helpful tool to utilise within…
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Why do you need a ‘Marketing Mix’?
Read more: Why do you need a ‘Marketing Mix’?Marketing is about where you want to get to, but it’s also about analysing what you have now. A ‘marketing mix’ is made up of 7 Ps which outline the framework for delivering a targeted marketing strategy. In this article, we will be looking at why you should be implementing the 7 Ps and some…
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How to Brief A Creative Agency
Read more: How to Brief A Creative AgencyNobody wants to feel like they are communicating back and forth with no end goal in sight. This is why it is important to deliver a brief that is tailored for your designer. An effective brief is one that has a clear idea and gives an obvious direction to the design process. Not only is…
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The business value of video content
Read more: The business value of video contentVideo content has become the stand-out form of content over the last decade for a number of reasons. With the current and projected changes in consumer behaviour and technology, the flexible power of video is shining as a tool of choice for marketers and brands looking attract new customers and boost their business. Find out…
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What does ‘good marketing’ look like?
Read more: What does ‘good marketing’ look like?Marketing is often referred to as a broad discipline. Charles Nixon, founder of the Cambridge Marketing College, explained in his book ‘Philosophy’, that marketing extends far beyond just meeting a customer’s needs. It touches every area of a business or organisation and understanding what good marketing is requires an understanding of how it has evolved.…
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Analysing Email Campaigns with Mailchimp
Read more: Analysing Email Campaigns with MailchimpMailchimp is a free to use email marketing service. The software allows you to create and manage mailing lists and campaigns. Getting started with email marketing and analysing email campaigns using Mailchimp is simple, but as your business expands, you will discover that the service continues to grow with you and offer more options. MAILCHIMP…
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How to Stay Ahead as an SME
Read more: How to Stay Ahead as an SMEMarketers in small and medium sized businesses are under daily pressure to keep pace with change and stay ahead of the competition. Strategy isn’t just for big businesses and the big corporate brands – it’s vital for SMEs too. And there are plenty of things that the big players can learn from their smaller counterparts.…
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What is the Experience Economy?
Read more: What is the Experience Economy?It is now more than 20 years since B. Joseph Pine II and James H. Gilmore, co-founders of Strategic Horizons LLP, first published their book, ‘Welcome to the Experience Economy’. Given author’s names like ‘B. Joseph Pine II’ and ‘James H. Gilmore’ you’d be right to think that this was a) American with the potential to be b) some…
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