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Marketing

Discover the latest Marketing news and views

Our marketing category covers all things related to marketing in a comprehensive manner. Here you will find digestible guides, explainer articles, top tips, how to pieces and explorations of pressing industry topics and questions. This category caters to beginners and experts alike.

How to Harness Creative Marketing to Improve Campaign Success

With so many brands competing for attention, it takes a bold and well-considered campaign to capture the interest of your target audience, especially those with high intent to act. That's where creative marketing comes in.

The Rise of AI and Its place in Marketing

AI is transforming the marketing industry. The explosive growth of generative AI (gen AI) tools has been attributed to the launch of ChatGPT in November 2022. However, AI tools have been widely used in marketing and sales since the 1980s, when machine learning became popular. If used wisely, it can be a helpful tool to utilise within your marketing strategy.

Why do you need a 'Marketing Mix'?

Marketing is about where you want to get to, but it's also about analysing what you have now. A 'marketing mix' is made up of 7 Ps which outline the framework for delivering a targeted marketing strategy. In this article, we will be looking at why you should be implementing the 7 Ps and some examples of them in action in existing brands.

How to Brief A Creative Agency

Nobody wants to feel like they are communicating back and forth with no end goal in sight. This is why it is important to deliver a brief that is tailored for your designer. An effective brief is one that has a clear idea and gives an obvious direction to the design process. Not only is this good practice, but it can save on time and money. Find out more.

The business value of video content

Video content has become the stand-out form of content over the last decade for a number of reasons. With the current and projected changes in consumer behaviour and technology, the flexible power of video is shining as a tool of choice for marketers and brands looking attract new customers and boost their business. Find out more here.

What does 'good marketing' look like?

Marketing is often referred to as a broad discipline. Charles Nixon, founder of the Cambridge Marketing College, explained in his book 'Philosophy', that marketing extends far beyond just meeting a customer's needs. It touches every area of a business or organisation and understanding what good marketing is requires an understanding of how it has evolved. […]

How to Analyse Email Campaigns with Mailchimp

Mailchimp is a free to use email marketing service. The software allows you to create and manage mailing lists and campaigns. Getting started with email marketing and analysing email campaigns using Mailchimp is simple, but as your business expands, you will discover that the service continues to grow with you and offer more options. MAILCHIMP […]

How to Stay Ahead as an SME

Marketers in small and medium sized businesses are under daily pressure to keep pace with change and stay ahead of the competition. Strategy isn’t just for big businesses and the big corporate brands – it’s vital for SMEs too. And there are plenty of things that the big players can learn from their smaller counterparts. […]

What is the Experience Economy?

It is now more than 20 years since B. Joseph Pine II and James H. Gilmore, co-founders of Strategic Horizons LLP, first published their book, ‘Welcome to the Experience Economy’. Given author’s names like ‘B. Joseph Pine II’ and ‘James H. Gilmore’ you’d be right to think that this was a) American with the potential to be b) some […]

The Importance of Customer Retention

In any business, no matter the size, acquiring new customers will always be a key part of growth and ongoing profitability. However, retaining existing customers has a vital impact in the form of long-term benefits, comparatively small cost, and maximising return on investment. The importance of customer retention is therefore paramount. In recent years, marketing […]

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Alli Burke, Development Officer - The Churches Conservation Trust                    

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Russell Rainger, Trustee - Leiston Community Land Trust                    

                        “Immigration Legal Services is a niche law firm located in Ipswich, providing a full range of services to both business and private clients. We are really pleased with Mackman’s work for us. Our new website has already brought in more work and presents our business in exactly the way we wanted. It looks great and is clearly functioning very effectively. Mackman bring a wealth of experience and knowledge to their work and this inspires confidence. They are also very nice people to deal with, who care about their clients. They made a huge effort to understand our business in order to help us and it is reassuring to know they are there to support us in the future. We have no hesitation in recommending them to anyone requiring the services they offer.”
                        
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FEATURED AGENCY PROJECTS

We strive to create visually distinctive brands positioned intelligently and designed strategically. Our team works hard to bring our client's visions to life, and we are proud of the projects we have worked on over the years.

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Professional Services

Holmes & Hills is a leading law firm with five offices across Essex and Suffolk. With a unique approach to working with and understanding their clients, the firm acts as a trusted advisor. However, the existing client perception of Holmes & Hills was more traditional and localised around each individual office, rather than as a large corporate brand.

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As a destination East Mersea lacked a key landmark for families, outdoor enthusiasts and the local community to share. Mackman was approached with a blank canvas, and an exciting challenge. Our aim was to build a desirable space that would entice visitors, celebrate the quality of Mersea Barns' offering, and evoke memories of the island.

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Mackman has collaborated with the European Consortium for Political Research (ECPR) on several projects over the years, from refining their brand identity to designing their website, and more recently as part of their ongoing 50th anniversary celebrations, implementing a blog platform to bring together ideas and research from all branches of political science.

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Our News & Blog

The latest News and Views

How to Harness Creative Marketing to Improve Campaign Success

creative marketing, Mackman Branding & Marketing Agency

With so many brands competing for attention, it takes a bold and well-considered campaign to capture the interest of your target audience, especially those with high intent to act. That's where creative marketing comes in.

The Rise of AI and Its place in Marketing

The Rise of AI

AI is transforming the marketing industry. The explosive growth of generative AI (gen AI) tools has been attributed to the launch of ChatGPT in November 2022. However, AI tools have been widely used in marketing and sales since the 1980s, when machine learning became popular. If used wisely, it can be a helpful tool to utilise within your marketing strategy.

Brand Evolution for Sudbury Landmark

Branding & Brand Development

Formerly a redundant church named St Peter's, the Sudbury Arts Centre's new identity evolved over several months during insight, strategy, research and brand development sessions that saw our in-house teams meet regularly with the client.

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