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MackmanA guide to the importance of the Experience Economy
Read moreIt is now more than 20 years since B. Joseph Pine II and James H. Gilmore, co-founders of Strategic Horizons LLP, first…
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MackmanThe Importance of Customer Retention
Read moreIn any business, no matter the size, acquiring new customers will always be a key part of growth and ongoing…
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MackmanLow Cost Marketing Tips for Micro-Businesses & Start Ups
Read moreThere are as many ways to market a start-up business as there are types of business. From a private airline…
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MackmanHow To Use Video Conferencing Effectively
Read moreDue to the current Government advice surrounding COVID-19, many businesses have switched to working from home in an effort to…
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MackmanRestarting Business Growth After Difficult Times
Read moreHere in the early Spring of 2020, it is difficult for most companies to feel optimistic and confident about thriving…
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Mackman6 Tips To Mitigate Marketing Risk During Uncertain Times
Read moreIn uncertain times, some companies decide to cut their marketing investment and other costs, while others choose to continue to…
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MackmanMarketers in East of England struggle to justify their value in rapidly changing sector
Read more• More than half of marketers in the East of England struggle to explain their roles. • Over a third…
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MackmanCIM Marketing Club: Social Selling | 25th March 2020
Read moreIn a world where consumers are using social media more and more as part of their daily routine, it is…
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MackmanWhat we can learn from the first decade of digital domination in marketing…
Read moreHave you ever searched for something on Google and been informed by a condescending snake oil salesman that you need…
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MackmanSustainability: the key to the 2020s economy
Read moreIn 2019, the penny finally seemed to drop. Drawing inspiration from both ends of the age spectrum by Sir David…
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