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Google Analytics Content Grouping Guide
Read more: Google Analytics Content Grouping GuideContent grouping is an optional feature within Google Analytics that allows you to view your website pages in different groups set by you. By setting up content groupings you gain the ability to view and access trends based on information that is specific and useful to you. Find out how to set up content groupings…
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A Guide to Video Marketing
Read more: A Guide to Video MarketingCOVID-19 has, in many ways, been an accelerator of web trends and digital marketing. This is especially true in the world of video – the length of the content being consumed has gone up, with longer forms increasing in popularity. We take a look at how to market your video content to promote increased traffic…
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What Are Web Stories & How To Take Advantage Of Them?
Read more: What Are Web Stories & How To Take Advantage Of Them?Nearly every platform these days have their own version of “stories” which tend to be short video clips or pictures that disappear after 24 hours. Now Google is helping to bring a similar functionality to the web through their AMP framework. Find out more about web stories and how to use them effectively.
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Why Do Keyword Research? A Beginner’s Guide
Read more: Why Do Keyword Research? A Beginner’s GuideOver 3.5 billion searches are made on Google every day. This adds up to around 1.2 trillion searches per year globally. We take you through some of our essential steps for starting keyword research for websites, from exploring search intent through to compiling and refining your list of target keywords.
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How Do I Optimise Images On My Website?
Read more: How Do I Optimise Images On My Website?Image optimisation is the process of making sure that any images that appear on a website contribute towards your website’s rank. In addition, those images need to be the smallest file size possible without compromising on their quality. The smaller the image, the faster the page load speed. Using the same tips for website image…
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Responsive web design: why you need it
Read more: Responsive web design: why you need it“Responsive web design” is a term that has been familiar to marketers for a few years now, but what does it mean? More importantly: as the owner of a website, how does it affect you? What is it? Responsive web design simply refers to a site that has been designed to display correctly across multiple devices (desktop,…
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The Importance of Quality Hosting & Support for your Business
Read more: The Importance of Quality Hosting & Support for your BusinessQuality hosting and support for your website is often overlooked and undervalued. But it is a critical component of the digital experience that you should be delivering to your customers. The days of a website launch as a sign of its completion are long gone. “But my website never goes down!”, I hear you say,…
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How to Future Proof Your Website
Read more: How to Future Proof Your WebsiteHere at Mackman, we develop websites using WordPress; the World’s most popular content management system (CMS) that offers the perfect digital hub for businesses of any size. WordPress is straightforward to update and manage; particularly for beginners. In other words, we love WordPress, we love it a lot, and we are sure you will too!…
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Hosting & Support: Service Upgrade
Read more: Hosting & Support: Service UpgradeWe’ve recently updated our hosting solution. In line with recent Google updates, and to increase the value of our service. We believe that we now offer the strongest WordPress hosting solution possible, at no extra cost to our clients. Find out what this means for all of our website clients by reading below: Why did we…
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Why you NEED an SSL certificate
Read more: Why you NEED an SSL certificateWe cannot stress this enough: make applying an SSL certificate to your site a top priority for 2017, or miss out on a Google rank boost. Back as far as August 2014, Google announced that switching websites over to HTTPS via the use of an SSL certificate would give website owners a minor ranking boost. As it prefers…
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