-
New Client: The Evacuation Company
Read more: New Client: The Evacuation CompanyWe are pleased to announce our recent success in winning the contract to collaborate closely with The Evacuation Company. Under this partnership, we will embark on a full-service branding and marketing programme, working closely with Emma and Chris Persey, the founders of The Evacuation Company, to elevate their brand and digital presence.
-
The Final Countdown To GA4
Read more: The Final Countdown To GA4GA4 has been a work in progress, with many changes and updates happening to the live site, which has caused frustrations for us and our clients as we navigate the ‘new normal’. Read the conversation between our Head of Marketing and Head of Development as they debunk some of the myths around GA4.
-
Google’s latest update: Understanding GA4 and its impact on your marketing
Read more: Google’s latest update: Understanding GA4 and its impact on your marketingAs of 1st July 2023, Google Analytics 4 (GA4) will be the only version of Google Analytics, with UA being retired. This change means that we now must reconsider how we analyse and use data from our analytics to inform our marketing decisions.
-
Why Use WordPress?
Read more: Why Use WordPress?WordPress is the perfect online platform for supporting your business’s growth, and by partnering with a WordPress specialist agency such as Mackman, you can be sure that your website is powered by a robust foundation that offers virtually unlimited possibilities for lead generation and capture. Find out more.
-
Google Analytics Content Grouping Guide
Read more: Google Analytics Content Grouping GuideContent grouping is an optional feature within Google Analytics that allows you to view your website pages in different groups set by you. By setting up content groupings you gain the ability to view and access trends based on information that is specific and useful to you. Find out how to set up content groupings…
-
A Guide to Video Marketing
Read more: A Guide to Video MarketingCOVID-19 has, in many ways, been an accelerator of web trends and digital marketing. This is especially true in the world of video – the length of the content being consumed has gone up, with longer forms increasing in popularity. We take a look at how to market your video content to promote increased traffic…
-
What Are Web Stories & How To Take Advantage Of Them?
Read more: What Are Web Stories & How To Take Advantage Of Them?Nearly every platform these days have their own version of “stories” which tend to be short video clips or pictures that disappear after 24 hours. Now Google is helping to bring a similar functionality to the web through their AMP framework. Find out more about web stories and how to use them effectively.
-
Why Do Keyword Research? A Beginner’s Guide
Read more: Why Do Keyword Research? A Beginner’s GuideOver 3.5 billion searches are made on Google every day. This adds up to around 1.2 trillion searches per year globally. We take you through some of our essential steps for starting keyword research for websites, from exploring search intent through to compiling and refining your list of target keywords.
-
How Do I Optimise Images On My Website?
Read more: How Do I Optimise Images On My Website?Image optimisation is the process of making sure that any images that appear on a website contribute towards your website’s rank. In addition, those images need to be the smallest file size possible without compromising on their quality. The smaller the image, the faster the page load speed. Using the same tips for website image…
-
Responsive web design: why you need it
Read more: Responsive web design: why you need it“Responsive web design” is a term that has been familiar to marketers for a few years now, but what does it mean? More importantly: as the owner of a website, how does it affect you? What is it? Responsive web design simply refers to a site that has been designed to display correctly across multiple devices (desktop,…
Telephone 01787 388038
