What We're Working On | Autumn 2018

November 6, 2018.
Mackman - What we're working on - Autumn 2018

Mackman are pleased to announce a number of exciting projects that we are working on. Here's what we have been up to, and what to look forward to...

Attwells Solicitors

Marketing Alignment Programme

Attwells Solicitors is a leading property firm in East Anglia, with a boutique London Office. Committed to helping people get ahead, the team at Attwells are positive, and enjoy strong personal relationships with their clients. Attwells were recently awarded 'Best in County' for conveyancing at the annual ESTAS Conveyancer Awards.

As a part of their growth strategy, Attwells are expanding and opening a new office in Colchester. As a result the team were looking for a marketing partnership to align their brand with the business's strategic aims. The project is kicking off with collaborative marketing insight sessions with the Attwells team, to best determine key branding and marketing opportunities for Attwells.

Find out more about Attwells Solicitors.

The East of England Energy Group (EEEGR)

Satisfaction & Perception Research

The East of England Energy Group (EEEGR) was founded in 2001 as a not-for-profit trade body to represent the energy sector and its supply chain in the East of England. EEEGR now represents more than 300-member businesses across the Eastern regions, ranging from energy producers to supply chain companies. Their mission is to provide knowledge, support and opportunities that can enable members to strategically grow their business.

As specialists in the design and delivery of B2B customer satisfaction and perception surveys, Mackman secured the competitive tender to conduct a satisfaction and perception survey aimed at EEEGR members. This research will provide unbiased insight and delve deeper into the current relationship between EEEGR and its members.

You can find out more about The East of England Energy Group.

The Stanway School

Branding & Marketing Re-alignment

The Stanway School is a leading mixed secondary school in Stanway, Essex that was founded in 1958, and currently teaches young people aged between 11 and 16 years old. Stanway recently underwent a £6.9 million expansion project to build a 'Creative Arts Block' and a new ‘Science/Technology Wing’ and is a specialist Humanities and Maths & Computing College. Incidentally, Mackman's Technical & Operations Director James Royce, and co-founder and Research Director Gemma Mackman are both former students!

Stanway approached Mackman following a successful brand identity and delivery project with the Sigma Trust, to support the refinement and output of their brand identity. Key stakeholders were looking for a partner that could offer consistency across the school's marketing material, and deliver an image that could differentiate them from other schools in the area.

You can find out more about The Stanway School.

Worksafe

Branding & Marketing Alignment

Worksafe are a training and consultancy firm based in Bury St Edmunds, that work with a range of healthcare providers, businesses and sectors across England and Wales. Their specialist trainers provide moving and handling training, first aid training and basic life support (BLS) training, as well as consultancy and advisory services.

The team at Worksafe had recognised the need for a more strategic approach to marketing, to take the organisation to the next stage of growth. Their existing marketing activities were quite reactive and lead by sales, and their brand identity and tools were inherited from a much earlier interpretation of the brand. Worksafe wanted to take back control of the brand and a poorly maintained website. The team approached Mackman to support their organisational growth through strategic branding and marketing.

Find out more about Worksafe.

How can we help?

If you would like to speak to one of our specialists about how we can help your business or organisation grow, please contact us on 01787 388038 or email customerservice@mackmangroup.co.uk to organise a call with a senior member of our team.

Paul Mackman

Paul Mackman

Managing Director

Paul is a co-founder and the Managing Director of the Mackman Group. He is a Chartered Marketer and Fellow of the Chartered Institute of Marketing (CIM). He is also a member of the CIM, Eastern Region Board and current Vice-Chair. He has broad commercial and marketing experience across sectors, including retail, hospitality, manufacturing, construction, education and professional services.

More About Paul
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