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Mackman Group raise funds for Women's Empowerment Sri Lanka

July 14, 2022.

During August, Mackman Group will be raising funds in support of the grassroots charity Women's Empowerment Sri Lanka. Women's Empowerment Sri Lanka was initially founded to support female-headed households with their businesses and/or educational pursuits. The charity now provides families with basic dry rations, and we are joining them in raising vital funds to enable them to buy and distribute these supplies to targeted vulnerable households.

We aim to raise £1,000 to provide basic food packages to vulnerable families in Sri Lanka. The humanitarian situation in Sri Lanka is precarious and many families who relied on tourism for their income are now struggling to feed themselves. UNICEF reports that soaring food prices have led to 70% of households reducing their food consumption, along with a severe shortage of fuel, power cuts, and lack of access to medicine. The crisis is disproportionately affecting communities that are already struggling, such as tea pickers - staples like rice, lentils, milk and cooking oil are now inaccessible for many.

Mackman Group is working with Women's Empowerment Sri Lanka to provide donations that will impact around 100 families. If you would like to support this essential cause, we have set up a JustGiving page to raise funds in addition to proceeds from the event. A £10 donation provides a family with a dry ration pack which includes 5kg of rice, 5kg of flour, 1kg of cowpea, coconut oil and other food essentials (food may vary depending on availability).

Currently Sri Lanka is experiencing daily power cuts due to electricity rationing, leading to widespread protests. In the healthcare sector, nearly 200 essential medicines are now no longer available, with a predicted shortage of another 163 critical medicines over the next 2 to 3 months. Schools are closed, with many people being advised to work from home where they can due to shortages of petrol and diesel. A State of Emergency has been declared and curfews have been imposed.

There are shortages of basic necessities, and there are long queues at shops, supermarkets, and pharmacies to get essential provisions. Food inflation has reached a high of 80%, with the Sri Lankan rupee plummeting in value to become one of the worst-performing currencies in the world. About 3 in 10 households (6.26 million people) are food insecure, 65,600 of which are listed as 'severely' food insecure. The situation is dire, and without international aid, it looks set to worsen.

We want to raise awareness about the incredible work of Women's Empowerment Sri Lanka and the extremely difficult circumstances that many people in Sri Lanka find themselves in. We welcome any support you can offer to help make a difference. For more information about Women's Empowerment Sri Lanka, you can follow their journey on social media via Instagram and Facebook.

If you would like to help make a difference, please visit our Justgiving Fundraiser page for more information on how to donate.

Eleanor Joyce

Eleanor Joyce

Marketing Assistant

Eleanor is a marketing assistant at Mackman with an academic background and a Masters degree in History. As well as conducting research on behalf of clients, she produces insight-driven content for both our own and clients' websites. She also assists with the day-to-day administration at the office.

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