Expertly Crafted Visuals
Video
Production
Services
Video production has become an indispensable tool for brands looking to make an impact, reach a wider audience, and drive engagement.
With our full service in-house capabilities, we tailor video solutions to seamlessly align with your brand image and strategic objectives.
Whether you’re releasing a new product, conveying a compelling story, or launching an integrated campaign, our team has the capabilities to turn your vision into reality.
It’s clear that video has become the language of the digital era, with the potential to engage, inform, and inspire, and we recognise the numerous challenges video production poses, such as time constraints, equipment and practical skills. That’s where we come in, serving as your dedicated partner in overcoming these obstacles and unlocking the full potential of video marketing.
For our experienced media specialists, no project is too big or too small. From concept to delivery, we’re committed to guiding your vision, standing by your side every step of the way to ensure that your content not only stands out, but delivers outstanding results.
Our Work
Here’s a glimpse into our portfolio – a small selection of the many video projects we’ve proudly brought to life.
Video Production Services
Whether your needs are short explainer videos to promote a product or service or an animated introduction to an integrated campaign, we can help. Here are the types of video we can offer:
- Promotional Videos – Elevate your brand with dynamic promotional videos that captivate your audience and drive engagement.
- Product Videos – Showcase your products through immersive videos that highlight their key features and benefits.
- Corporate Event Videos – Summarise your event with highlights reels and keynote recordings to share with delegates.
- Brand Videos – Define your brand identity and connect with your audience on a deeper level through impactful brand videos that tell your story.
- Case Study Videos – Demonstrate the value of your products or services with compelling case study videos that showcase real-world success stories.
- Interviews (Talking Heads) – Harness the power of authentic storytelling with engaging interview videos that feature real people sharing their insights and experiences.
- Drone Video Production – Our team includes CAA registered drone pilots, adding a unique perspective to your visual media.
- Animated Video Production (2D) – from logo animations through to animated text explainer videos, we have in-house capabilities to provide a solution for your needs. Our media team works closely with our Design Studio to bring still graphics to life.
- Interactive Videos – Engage your audience like never before with interactive videos that invite viewers to participate and explore your content in innovative ways.
- AI Videos – We specialise in leveraging advanced AI video softwares to craft lifelike AI avatars, create innovative video content, and enhance your video production needs.
- Bespoke – Have a bespoke video requirement? Our team can assist.
Video Production Training
We also offer video production training workshops to up-skill yourself or your in-house team. These practical sessions explore the production process in-depth, outlining the key tips and tricks to capture stunning visuals. Please contact us directly for further details.
“We worked with Mackman on a recent collaboration for The National Trust. The videography team are superb, it’s been a pleasure working with them.” Emma Persey, Marketing Director, The Stair Climbing Company
“A very professional service that captured exactly the essence of improving accessibility for visitors to National Trust Wimpole. It was great to work with the Mackman team, they listened, made suggestions and took on board our feedback to deliver fantastic films and photography.” Aimee Monk, Visitor Journey Consultant, National Trust
The Video Production Process
We have strong in house capabilities to plan, script, capture and edit video solutions that fit with your brand image.
- Planning/Pre-production – We take your brief and plan the direction for your video solution, keeping in close communication so you can have as much or as little involvement/input as you wish.
- Scripting & Storyboarding – Working alongside your vision, we visually plan the structure and flow of the video so you can get a feel for the final product. We also offer scripting support through our communications team to ensure your message is clear, concise, and on brand.
- Production (Filming) – We use our professional equipment and expertise to film on location with you, using the planning procedures and communication to ensure the day(s) runs smoothly. On set, we pride ourselves on efficiency and organisation, making your colleagues feel at ease in front of the camera. We also have internal filming spaces at the Mackman Group office if you require a neutral location.
- Post-production – We bring the footage back to our studio and provide a quick turn-around for output. We have skills within on screen text/graphics, audio refining and colour grading to ensure your final video not only looks the best it can, but also caries a compelling message.
Frequently Asked Questions
Here are some helpful answers to questions we are often asked. Please contact the team if there are any additional queries you may have.
What are the costs of video production services?
Costs will vary depending on the project scope, including factors such as the length of the video, complexity of the shoot, required equipment, and post-production editing. We offer customised quotes tailored to each project.
Does Mackman outsource any of the production?
We pride ourselves on having all capabilities in-house. This not only ensures the highest quality standards but also saves you time and money by streamlining the production process.
What if I/my team are nervous to be on camera?
We understand that most people don’t feel natural in front of the camera. Our team consists of experienced professionals who excel at creating a relaxed and supportive environment. We provide guidance and coaching to help you and your team feel comfortable and confident on camera, which will ultimately be reflected in the final product.
How will I receive my video?
You will receive your video via a digital download link, which can be accessed through platforms such as Dropbox or WeTransfer. This ensures convenient and secure delivery of your video files. We are also experienced at distributing and optimising content for YouTube, Vimeo and other social platforms.
How long does a video project take?
Project timescales vary depending on factors such as the complexity of the project and client timelines. We do however pride ourselves on being efficient and always deliver projects within agreed deadlines without compromising on quality.
What should I wear on camera?
We typically recommend wearing plain clothing as it translates well on camera. Avoiding busy patterns like checks and stripes helps prevent interference with the camera and ensures a clean, professional look.
Who has copyright of the final footage?
You do! Once we have handed over the final video, you have full ownership of the footage. Additionally, we can provide the RAW footage at an additional cost if you require it for future edits or archival purposes.
How large is the media/filming crew?
We can accommodate your preferences, whether you prefer a small or large crew. Typically, we send a production team of 2-3 people, but this can be reduced or expanded if necessary to meet the specific requirements of your project.
How much input will the client need to provide?
Client involvement can vary based on your preferences. We offer flexible collaboration options, ranging from taking full ownership of the project to working closely with you in a collaborative manner.
What’s the ‘score’ with audio?
We source and use copyright-free audio to complement your video content. Depending on your preferences and project requirements, this may incur additional charges. Using copyright-free audio ensures that you can use your footage freely across various platforms to reach your audience without any legal concerns.
Do you travel for video projects?
We are based in Sudbury, Suffolk, but will happily travel nationally and internationally to meet your needs.
Video Production Resources
We regularly write blog articles around video best practice. Visit our Articles page to find out more, or see a list of highlights here:
Contact Us Today
Take control of your brand’s future with a powerful, strategic approach. Contact our strategic marketing specialists today, and let’s design a tailored plan that propels your brand toward sustainable growth and long-term success.