Marketing Campaign - The Crown
The Crown Inn at Stoke by Nayland had enjoyed a long-standing reputation as a destination gastro pub providing a high standard of food, beers and artisan wines. With an existing website and word of mouth recommendations, the bar and dining room were continuously busy with customers returning to enjoy excellent food and drink in beautiful surroundings.
The proprietors saw the opportunity to expand the business with a 16 room boutique hotel and required a campaign to promote the new accommodation. We proposed a strategic marketing plan with the objective to achieve a high occupancy rate from the first week of the hotel opening.
- The Crown is a traditional village pub with rooms situated in the heart of Constable country.
- Their delicious food, real ales and well-stocked wine cellar have made them a local favourite.
- Guests can select from a choice of Standard, Superior, Deluxe and Executive rooms for a home away from home.
- The Crown wanted to promote their new rooms through a marketing campaign, along with a rebrand that included a new mission statement, contemporary photography, signage, website and stationery.
- Using a combination of market and competitor research, multiple channels were used to target specific audiences and encourage them to stay at The Crown's hotel in its first week of opening.
