Essex County Council approached Mackman to deliver a campaign to promote the importance of supporting children’s early communication at home.
Research shows that over 50% of children in the UK start school with some type of transient speech, language or communication difficulty. In areas of high deprivation that number can increase to 89%. With the right support from the adults in a child’s life, these difficulties can be reduced. With more than 80,000 children under the age of five living in Essex, this represents a significant number of children likely to experience some form of communication difficulty.
We needed to create a campaign that would:
Following engagement with the delivery team within Essex County Council the development of a comprehensive brief was approved. A Mackman strategic marketing specialist then developed a campaign plan and collaborated with the creative and communications teams to deliver:
View the live site: www.tlc-essex.info/
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