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Which marketing activities to focus on during COVID-19
Read more: Which marketing activities to focus on during COVID-19The word ‘unprecedented’ has been used by many businesses to describe the current situation that the UK, and the rest of the world, are facing. For some, business has slowed due to government regulations surrounding restricted movement of people and goods, and decision makers have more time than ever before to focus on administration, research…
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What is Brand Stretch and Brand Extension?
Read more: What is Brand Stretch and Brand Extension?The most successful brands never stand still. Innovation is today’s currency and all brands have to find ways to maintain the purity of their unique essence, whilst also expanding the basket of products that they have to sell. Two key ways that they can achieve this are through brand stretch and brand extension. This piece…
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Does your brand speak to your customers?
Read more: Does your brand speak to your customers?Let’s talk tone You’ve got the logo; you’ve agreed your mission and brand values and come up with the way you want your literature to look and feel. But what about the way you communicate with your customers? How do you say what you do and what you offer? More to the point, how do you want to make your customers feel?…
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University of Essex – 50th Anniversary
Read more: University of Essex – 50th AnniversaryEarlier this year, Mackman undertook the recruitment exhibition design for the University of Essex. Following its success, we were recently commissioned to produce a new exhibition piece in aid of their 50th anniversary. The brief was to produce high impact typography, which could be placed inside or outside depending on the the nature of the…
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