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Why you need to believe in content…
Read more: Why you need to believe in content…‘Content’ is a key marketing buzzword, and although it’s hardly the new kid on the block, it seems to have found itself somewhat centre stage – especially when it comes to digital marketing. However, this renewed focus has highlighted a bit of a problem. People and organisations may be in a situation where they’re creating…
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5 free tools to help you write content
Read more: 5 free tools to help you write contentAt Mackman, we often ask clients to write their own content with guidance and prompts based on insight around target audiences and search engine optimisation. Whilst not all of our clients profess to be copy writers, they do know their business and industry inside out, and with our help and support they are able to…
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Why Creating a Tone of Voice Can Benefit Your Content Strategy
Read more: Why Creating a Tone of Voice Can Benefit Your Content StrategyDeveloping a tone of voice for your brand and business may not be on the top of your to-do list, but it is extremely valuable when developing an overall content strategy and communications plan. Because as we all know, creating effective content is not just about what you say, but how you say it. From…