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The Power of Long-Form Video
Read more: The Power of Long-Form VideoIn recent years, video has grown to become one of the most popular forms of marketing and advertisement. The use of long-form video in particular has been on the rise in recent years, as brands are recognising the value of longer, more engaging videos. So what is the power of long form video, and how…
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How To Improve Content Readability
Read more: How To Improve Content ReadabilityWe hear the term ‘readability’ a lot as content writers, but what does ‘readability’ actually mean? This article covers how we define readability, how you can implement strategies into your writing to improve its readability, and how to compromise on both complexity and simplicity to produce readable content. Find out our top tips here.
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How to use Hashtags
Read more: How to use HashtagsHashtags are a key component of any company’s social media strategy. No matter which social platforms you use, understanding how to use hashtags can add a significant boost to your brand’s online engagement. Find out more about how to make the best use of hashtags, and their importance in a social media strategy, here.
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A Beginner’s Guide To Keyword Research
Read more: A Beginner’s Guide To Keyword ResearchKeywords make up the focal point of your website or blog and provide search engines with context which can be used to assess the relevancy of your content. Keyword research is hugely important for informing a successful content strategy and effectively reaching your target audience – read on to find out how to maximise your…
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A Guide to Video Marketing
Read more: A Guide to Video MarketingCOVID-19 has, in many ways, been an accelerator of web trends and digital marketing. This is especially true in the world of video – the length of the content being consumed has gone up, with longer forms increasing in popularity. We take a look at how to market your video content to promote increased traffic…
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What are the three pillars of content marketing?
Read more: What are the three pillars of content marketing?When planning your content marketing, strategy is key in order to get the most out of the time you invest in writing, reworking and sharing content. Follow our simple checklist every time you plan a piece of content to maximise your efficiency and enable your customers to derive the most value from the content they…
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The Rise of Content During COVID-19
Read more: The Rise of Content During COVID-19As we transition into a new year of COVID-19 dominating the headlines, its impact on our daily lives remains substantial. While many companies had already become increasingly dependent upon new media and technologies pre-pandemic, the effects of coronavirus appear to have catalysed a further escalation in this evolution. Read more on the implications of COVID-19…
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Engage customers by using video content in marketing
Read more: Engage customers by using video content in marketingVideo content is often viewed as time and resource-intensive, with uncertainty surrounding the value of investing in the creation of moving images. However, you don’t need to choreograph a Hollywood-style production to tap into the increasing demand for video. The world of video content is incredibly rich, and there are options to suit any business’s…
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How to write a useful FAQ page
Read more: How to write a useful FAQ pageFAQs, or Frequently Asked Questions, allow you to pre-emptively troubleshoot any concerns or problems that your website’s users need solving. By adding a page or a section to your website that addresses user need, you will increase customer loyalty and ensure that you are encouraging users to convert wherever possible.
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How to create a contact form that converts
Read more: How to create a contact form that convertsContact forms are an essential component of any website’s contact page. They allow users to quickly and easily get in touch with you at all hours of the day, and a positive experience may influence their willingness to convert. Here is our short guide to creating a contact form that aids conversion and offers a…
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