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iOS 15 Email Marketing Updates
Read more: iOS 15 Email Marketing UpdatesData and consumer privacy has become a topic facing a heightened prevalence over the last few years. Marketers are now facing a new wave of challenges regarding email marketing. Expected to be released in September, the Apple iOS 15 update is already creating a stir due to the implementation of stronger privacy features. Read on…
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A Beginner’s Guide to Website Data
Read more: A Beginner’s Guide to Website DataEvery business has goals it would like to achieve, from those pie in the sky ambitions to simply streamlining the stationery order. Any tool that can help to achieve these goals is surely worth its weight in gold. So why are you ignoring your website data? Because website data is meaningless? On its own, maybe.…
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Pay-Per-Click: Your Questions Answered
Read more: Pay-Per-Click: Your Questions AnsweredWhat are the benefits of Pay-Per-Click advertising? Here are some answers to frequently asked questions for those who may be slightly reluctant to get started on a PPC campaign. Looking to get the best results from your new site? Let’s answer your questions on Pay-Per-Click… So… you’ve just launched your new website. The content is great,…
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How to Future Proof Your Website
Read more: How to Future Proof Your WebsiteHere at Mackman, we develop websites using WordPress; the World’s most popular content management system (CMS) that offers the perfect digital hub for businesses of any size. WordPress is straightforward to update and manage; particularly for beginners. In other words, we love WordPress, we love it a lot, and we are sure you will too!…
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Countdown to GDPR: The Low Down on Individual Rights
Read more: Countdown to GDPR: The Low Down on Individual RightsYour individual rights have evolved under GDPR. But what impact will this have on your business? As well as introducing new rights, the General Data Protection Regulation (GDPR) will clarify and extend individuals’ rights as they stand currently under the Data Protection Act (DPA). What will individual rights be under the GDPR? And what action will…
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Countdown to GDPR: Defining Data Protection Impact Assessments
Read more: Countdown to GDPR: Defining Data Protection Impact AssessmentsLong before the GDPR, the ICO was championing the Data Protection Impact Assessment. Now, thanks to the GDPR what was once good practice will become law. A Data Protection Impact Assessment (DPIAs) is a tool which will help businesses to identify, assess and correct any privacy risks within their data processing practices before data can…
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Countdown to GDPR: How Will Consent Change?
Read more: Countdown to GDPR: How Will Consent Change?Consent is one of the lawful bases for processing data. So what are the GDPR’s changes to consent? And what are the benefits to putting them into practice? Implementing GDPR compliant consent practices can do the following: Give individuals genuine choice Give individuals on-going control over their data make your company transparent and accountable Get…
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Countdown to GDPR: Navigating Transparency
Read more: Countdown to GDPR: Navigating TransparencyTransparency is one of the guiding principles of the new General Data Protection Regulation (GDPR), that is coming into play in May 2018. Data subjects, your audience and consumers, will have the right to know what’s happening to their data and who has it. Article 5 of the General Data Protection Regulation establishes a number…
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Countdown to GDPR: Your Introduction to Accountability
Read more: Countdown to GDPR: Your Introduction to AccountabilityThe GDPR’s new and improved accountability regulations puts the spotlight onto you and your business. Come May 2018, you must demonstrate compliance. A recent ICO survey found that 75% of UK adults do not trust businesses with their data. This staggering figure alone should be enough to tell you why accountability is at the forefront of…
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Can Website Data Really Benefit Your Business?
Read more: Can Website Data Really Benefit Your Business?Every business has goals it would like to achieve, from those pie in the sky ambitions to simply streamlining customer journeys. Any tool that can help to achieve these goals is surely worth its weight in gold, no? What if I told you that you already have this tool: website data. It’s time to stop…