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Countdown to GDPR: How Will Personal Data be Defined?
Read more: Countdown to GDPR: How Will Personal Data be Defined?The EU designed the new General Data Protection Regulation legislation (GDPR) to give people back control of their personal data. Come the 25th of May, 2018, all businesses will need to review how they collect, store and dispose of data. But how will the GDPR affect how we define personal data? The GDPR defines personal…
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Countdown to GDPR: Five Steps to Take Today
Read more: Countdown to GDPR: Five Steps to Take TodayGDPR is ages away, right? Not quite. The General Data Protection Regulation (GDPR) is the new legal framework for data protection laws, and is coming into force on the 25th of May, 2018. If this is the first time you’re hearing about the GDPR, head over to our post introducing you to the basics. Non-compliance…
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Is Your Business Ready for GDPR?
Read more: Is Your Business Ready for GDPR?In six months’ time, you will be in the last phase of ensuring your business is ready for the new General Data Protection Regulation legislation. And whilst many businesses might be thinking of adopting a ‘wait and see’ approach, the hefty penalties for non-compliance alone are enough to convince you to start looking at the…
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Data Protection – What is GDPR and why is it important?
Read more: Data Protection – What is GDPR and why is it important?Many consumers are blasé about giving away personal data without any real understanding of what it will be used for. And also, crucially, who will have it. Well, the time for the deep unknown is nearing an end. As next year sees the start of a new data protection era in Europe. Where the General…
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Facebook: Measuring Social Media Success
Read more: Facebook: Measuring Social Media SuccessMeasuring the success of your social media can seem straightforward – particularly on Facebook. Mackman’s Digital Manager Jim Carr shows us what’s under the surface of tracking and monitoring the success of your Facebook strategies. Are you measuring your social media success in the right way? There are two types of metric that often get…
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Google Update: Mobile Page Speed Matters
Read more: Google Update: Mobile Page Speed MattersThe importance of mobile page speed Today, we give one simple instruction: get your website page speed optimised. Google has announced that the loading speed of your site will be an important factor in its mobile-first index. This may not seem important, but this suggests that overall site speed is being seriously considered as a…
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Databoy Returns: Google Analytics Training
Read more: Databoy Returns: Google Analytics TrainingBack in the mists of time, we introduced you to a new superhero called Databoy. Alright, we admit that “superhero” might be a rather grandiose term for what is essentially a man in his mid 20’s sitting at a computer, but stick with us on this… The continued adventures of Databoy: This time, it’s beneficial……
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How much data do I need for my research project?
Read more: How much data do I need for my research project?This is a common question people ask us, and one that needs careful consideration. It is important that you get a significant number of people to answer your survey since your survey is vital to the statistical reliability of your research data. But how do you know how many respondents are enough? How big does…
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The adventures of Databoy…
Read more: The adventures of Databoy…My name is Jim, and I feel like I have a lot in common with a young man named Dick Grayson. Allow me to explain. I may look like an average male in his mid-20’s, working as a Communications Officer at a marketing agency, but I have a secret identity…I…am Databoy! Databoy?! I know it…
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Twitter & Pinterest Analytics Set to Help Social Marketers
Read more: Twitter & Pinterest Analytics Set to Help Social MarketersTwitter rolled out its new analytics platform this week, allowing businesses to make better use of their Twitter accounts. This came just days after the news that Pinterest too has opened up its analytical offerings to help businesses get the best out of social media. This data can feed into your content strategy, ensuring quality…
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