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Low cost Christmas marketing tips for small businesses
Read more: Low cost Christmas marketing tips for small businessesThis year has seen a seismic shift in the number of consumers relying on online shopping. In 2019, the largest segment of the population using online shopping was women aged between 25 and 54, whereas this year, the age bracket has altered towards ages 45 and over. Quantcast data from September shows that 67% of…
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New social media platforms offer opportunities for disruption
Read more: New social media platforms offer opportunities for disruptionWe are already over halfway through 2020, a year that has thrown up some unique challenges and created a series of rapid fluctuations within society. Some of these changes have been longer-lasting than others – online grocery delivery slots and toilet paper became valuable commodities in the short term, while we are still seeing consumers…
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Now is the time for SMEs to focus on digital marketing
Read more: Now is the time for SMEs to focus on digital marketingUnderstandably, businesses of all sizes are reassessing their digital marketing strategy and budgets in light of the uncertain economic situation. However, companies that are able to invest in digital marketing and boost their local search engine optimisation will reap the benefits of planning for the future, rather than applying the emergency brake to their marketing…
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The value of marketing in the time of COVID-19
Read more: The value of marketing in the time of COVID-19On April 14th, the International Monetary Fund announced its latest forecasts for 2020 and 2021. It predicted a 6.5% contraction in the UK in 2020, while the Office for Budget Responsibility’s more severe estimate forecasted that GDP would fall by 12.8% this year. For businesses all over the country, the economic strain is compounded by…
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Which marketing activities to focus on during COVID-19
Read more: Which marketing activities to focus on during COVID-19The word ‘unprecedented’ has been used by many businesses to describe the current situation that the UK, and the rest of the world, are facing. For some, business has slowed due to government regulations surrounding restricted movement of people and goods, and decision makers have more time than ever before to focus on administration, research…
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How much should a small business spend on marketing?
Read more: How much should a small business spend on marketing?Done right, marketing is all about growth. It is a profit centre, not a cost centre. For every pound invested on marketing spend, you should get at least two back, and preferably five or more. The more you put in, the more you should get out… But how might a typical SME predict and calculate…
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Sustainability is key to the 2020s economy
Read more: Sustainability is key to the 2020s economyIn 2019, the penny finally seemed to drop. Drawing inspiration from both ends of the age spectrum by Sir David Attenborough’s wisdom and Greta Thunberg’s conviction, and further agitated by Extinction Rebellion, society reached a tipping point. According to forecasters, environmental sustainability will be to the 2020s what Jazz was to the 1920s. From now…
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How to Choose the Best Marketing Agency for Your Business Needs
Read more: How to Choose the Best Marketing Agency for Your Business NeedsMarketing agencies come in all shapes and sizes, and with different levels of experience and expertise. With so much choice, how might you select a marketing agency? The options To start, what kind of organisation are you? If you are large, then consider a roster of agencies to provide both the breadth of provision likely to…
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Creative marketing is not just for super brands!
Read more: Creative marketing is not just for super brands!This month I want to celebrate the power of creativity in marketing and help local SMEs to consider the way it is leveraged by the most famous and successful brands to drive growth. For some, creativity is synonymous with visionaries, highly strung designers and the absence of rationality. However, the marketer’s objective is not to…
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How Online Marketing Delivers Predictable Growth Rates
Read more: How Online Marketing Delivers Predictable Growth RatesIn last month’s Marketing Matters article, I used the example of one of the UK’s most successful contemporary companies to suggest that business owners reconsider their use of online marketing and social media. I explained how so many SMEs that we encounter simply throw money at social media with little idea of their objectives or…
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