Research & Insight

  • Sep032018
    Why Customer Experience is Essential to your Brand - Gemma - Mackman

    Why Customer Experience is Essential to your Brand

    Great customer experience should be at the centre of everything you do as a business. Put simply, in order to…

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    Mackman
  • Feb262018
    Research & Insight: What is a competitor

    Insight into the 4 Competitors You Might be Missing

    Welcome back to business 101. Think you’ve got a handle on your market place? Indirect competitors could be operating under your radar.

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    Mackman
  • Sep262017
    Marketing Consultancy: How to tactically market to your user

    The User’s Needs – How to Tactically Market to your User

    By

    Read our rough guide to understand how you can create and implement realistic marketing strategies that are designed to meet your user’s needs.

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    Mackman
  • Jan272016

    What makes a Good Researcher?

    Here at Mackman, clients and colleagues frequently ask – what makes a good researcher? So we thought we’d sum up some of the qualities we believe make up a great researcher…

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    Mackman
  • Jul272015

    Databoy Returns: Google Analytics Training

    By

    The continued adventures of Databoy: This time, it’s beneficial…an introduction to using Google Analytics.

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    Mackman
  • Jun292015

    Housing Association research to make an impact

    Mackman Research is delighted to have worked with Greenfields Community Housing to deliver the results of their customer service and…

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    Mackman
  • Jan162015

    Minds, meanings and metrics – Impact conference 2015

    The Market Research Society (MRS) has released full details of their Impact conference 2015 in London. This year the event…

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    Mackman
  • Dec082014

    Bench mark customer survey results for Specflue

    The Mackman Research team is delighted to have delivered the year on year bench mark customer survey results to Specflue,…

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    Mackman
  • Oct282014

    How much data do I need for my research project?

    This is a common question people ask us, and one that needs careful consideration. It is important that you get…

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    Mackman
  • Aug082014

    EOS – Results of customer perception survey

    EOS is the UK’s leading supplier of electrical insulating oils, based at Stanlow, near Ellesmere Port in Cheshire, from where…

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    Mackman

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