The Value of Customer Research & InsightRead more
Customer research should be at the heart of your current and future strategies. Find out more about the value of customer research and insight, here.
Why Customer Experience is essential to your brandRead more
Great customer experience should be at the centre of everything you do as a business. Put simply, in order to…
Insight into the 4 Competitors You Might be MissingRead more
Welcome back to business 101. Think you’ve got a handle on your market place? Indirect competitors could be operating under your radar.
The User’s Needs – How to Tactically Market to your UserRead more
Read our rough guide to understand how you can create and implement realistic marketing strategies that are designed to meet your user’s needs.
What makes a Good Researcher?Read more
Here at Mackman, clients and colleagues frequently ask – what makes a good researcher? So we thought we’d sum up some of the qualities we believe make up a great researcher…
Databoy Returns: Google Analytics TrainingRead more
The continued adventures of Databoy: This time, it’s beneficial…an introduction to using Google Analytics.
Housing Association research to make an impactRead more
Mackman Research is delighted to have worked with Greenfields Community Housing to deliver the results of their customer service and…
Minds, meanings and metrics – Impact conference 2015Read more
The Market Research Society (MRS) has released full details of their Impact conference 2015 in London. This year the event…
Bench mark customer survey results for SpecflueRead more
The Mackman Research team is delighted to have delivered the year on year bench mark customer survey results to Specflue,…
How much data do I need for my research project?Read more
This is a common question people ask us, and one that needs careful consideration. It is important that you get…