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How much data do I need for my research project?
Read more: How much data do I need for my research project?This is a common question people ask us, and one that needs careful consideration. It is important that you get a significant number of people to answer your survey since your survey is vital to the statistical reliability of your research data. But how do you know how many respondents are enough? How big does…
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EOS – Results of customer perception survey
Read more: EOS – Results of customer perception surveyEOS is the UK’s leading supplier of electrical insulating oils, based at Stanlow, near Ellesmere Port in Cheshire, from where they supply the whole of the UK. The Mackman team are working in collaboration with EOS to provide a strategic marketing plan for the company and the customer survey is the beginning of this substantial…
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New MRS Code of Conduct
Read more: New MRS Code of ConductThe Market Research Society (MRS) has launched and updated a new edition of their Code of Conduct, which will come in to effect on 1st September 2014, and is relevant for market, social and opinion research. The Code is significant to the research industry because it underpins ethical research, best practice guidance, legal instruction and…
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Keeping research respectful – MRS clamp down on sugging
Read more: Keeping research respectful – MRS clamp down on suggingCEO of the MRS, Jane Frost has made it clear that there must be a division between what ethical research is and what direct marketing is. Research gets an unfortunate name from a few baddies in the industry who disguise the work they do as customer research. They are often a product marketer falsely pretending…
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Specflue: customer satisfaction survey
Read more: Specflue: customer satisfaction surveyMackman Research is delighted to have worked with Sudbury based Specflue to complete a bench mark customer satisfaction survey. The study took part at the end of the summer and was commissioned by Specflue to understand and improve the overall quality of customer services at the company. Mackman Research designed a questionnaire on behalf of…
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Client Satisfaction Survey – Telephone Interviews
Read more: Client Satisfaction Survey – Telephone InterviewsBackground Baker Tilly is a leading independent firm of accountants and business advisers that specialises in providing an integrated range of services. The firm has national coverage through its network of offices and is represented internationally through its independent membership of Baker Tilly International. Mackman Research was commissioned to survey clients across the East Anglian…
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Mystery Shopping – Telephone Calls
Read more: Mystery Shopping – Telephone CallsBackground Mackman Research was commissioned by global engineering company, Atkins to conduct a mystery shopper audit. The telephone mystery shop was to one of their central call-centres. The centre processes calls from customers such as the police, local councils, members of the public and the Highways Agency Traffic Control. Approach Atkins supplied Mackman Research with…
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Mystery Shopping – Face To Face Interviews
Read more: Mystery Shopping – Face To Face InterviewsBackground Mackman Research was commissioned by a social sector recruitment agency to mystery shop 22 (undisclosed) general stores, in Suffolk. The mystery shopper was asked to purchase cigarettes, alcohol, or a kitchen knife (sharps). The purpose of the mystery shop was to test the proof of age I.D. request at each store within the 25…
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International Customer Satisfaction – Online Survey
Read more: International Customer Satisfaction – Online SurveyBackground Mackman Research has worked with Twinings to conduct an international online survey for six consecutive years. The annual survey is centred on Twining’s clients’ customer satisfaction and knowledge of customer services. The survey measures the overall satisfaction levels of customers and their experience of dealing with Twining’s’ International Customer Services. The on-line survey method…
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Mackman Research completes awareness campaign
Read more: Mackman Research completes awareness campaignMackman Research is delighted to have worked with the Eastern Inshore Fisheries and Conservation Authority (EIFCA) to complete a bench mark awareness study. The study took part at the end of last year and was commissioned by EIFCA to understand stakeholder awareness and engagement across Lincolnshire, Norfolk and Suffolk. The purpose of the study was…
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