Aligning an ecommerce website with the key brand qualities of prestige, creativity and heritage for a highly esteemed jewellery designer.
“We are delighted with our new website. The team at Mackman are a pleasure to work with and made the daunting task of developing a transactional site far easier than we imagined. They listened and took time to understand our business needs, and our audience. They created a site that reflects our values, product offer and services, communicating these in the best possible way. Their professionalism in guiding us through the process made, what could have been a very stressful experience, anything but.”Yasmin Moss, Director - Jonathan Lambert
Jonathan Lambert is an award-winning jewellery designer and retailer. With a family history in jewellery dating back to 1795, the team harnesses generations of experience and contemporary talent.
Alongside premium brands, they also offer their customers in-house, bespoke jewellery designed by director Yasmin Moss who spent seven years working with royal jewellers Garrard; a unique asset to a regional jeweller in Suffolk.
Almost a decade old, Jonathan Lambert’s existing website had no ecommerce functionality, was visually un-engaging and the content was difficult to manage.
The existing website limited their online growth as it didn't offer transactions for its visitors. Therefore the site had to:
They recognised that to widen their audience both by age and proximity, and to highlight their exciting range of products and services, a new responsive ecommerce website was required that incorporated Jonathan Lambert's brand and heritage.
Our team developed a secure, responsive and engaging ecommerce site that embodies the Jonathan Lambert brand; prestige, creativity and heritage.
Typically, jewellery brands are portrayed as exclusive and luxury. From the insight we undertook with Jonathan Lambert, it was clear that they have a broad and varied consumer base. This, coupled with their objective to target a younger, more geographically diverse audience, led us to create a website which strikes a balance between aspirational luxury and the warmth that can be expected from Jonathan Lambert.
As WordPress specialists, we created their website using the WordPress content management system as we knew it would:
To support the new website, we also developed Jonathan Lambert's existing brand through elegant design and lifestyle photography.
The responsive, ecommerce site allows users to purchase and manage the end-to-end sales process from purchase to delivery and fulfilment whilst seamlessly integrating with their back office systems and chosen ecommerce payment gateway.
Prestige, creativity and heritage
We created a responsive ecommerce website that aligns with these key brand qualities whilst also appealing to a younger audience, and developed Jonathan Lambert’s existing brand through a tone of voice; ensuring that it is synonymous with elegant design and lifestyle photography.
Our team developed an ecommerce site that communicated the company's bespoke services and product offerings, whilst promoting the business beyond its East Anglian roots.
Within the first month of being launched, the Jonathan Lambert ecommerce website achieved:
"I'm really proud that the Mackman ecommerce website solution for Jonathan Lambert has enabled a fantastic Suffolk brand with heaps of heritage to connect with a broader audience."Paul Mackman - Managing Director, Mackman
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