Consistent Branding solution - Safari consultants
Safari Consultants specialises in designing tailor-made holidays in East and South Africa and the Indian Ocean Islands. They are a small company with a hands-on approach, and they pride themselves on high quality knowledge, personal service and the expertise to design the perfect holiday for their customers.
Safari Consultants were looking to refresh their brand while maintaining their existing emblem. Their branding hadn't been updated for 20 years, and needed modernising to reflect the evolution of Safari Consultants as a company. The new branding solution needed to applied to all of Safari Consultants' marketing collateral for a consistent look and feel.
- Safari Consultants are a small and personal company specialising in tailor-made travel to East & Southern Africa and the Indian Ocean Islands.
- They have been leading experts in individually tailored holidays to Africa since 1983.
- Their knowledge has been gained through thousands of hours spent exploring.
- Safari Consultants approached Mackman to provide a brand refresh.
- The Safari Consultants brand had not been updated for 20 years, and required a review to align it with the evolution of the business.
The Results
A revised logo and new look branding was developed and applied to printed material and online collateral including business cards, letterheads, holiday information and personalised itineraries.
Their brand was streamlined and typefaces were simplified to maintain consistency of the brand across on and offline marketing. We also updated their colour palette with a lighter, fresher tone in order to give them a more modern and clean feel.
We feel that the team at Mackman Group have done a very professional job and we are very happy with our new branding which has combined our traditional logo with a much more modern and sophisticated feel.
Rob Slater, Director - Safari Consultants
