Safari Consultants specialises in designing tailor-made holidays in East and South Africa and the Indian Ocean Islands. They are a small company with a hands-on approach, and they pride themselves on high quality knowledge, personal service and the expertise to design the perfect holiday for their customers.
Safari Consultants were looking to refresh their brand while maintaining their existing emblem. Their branding hadn't been updated for 20 years, and needed modernising to reflect the evolution of Safari Consultants as a company. The new branding solution needed to applied to all of Safari Consultants' marketing collateral for a consistent look and feel.
A revised logo and new look branding was developed and applied to printed material and online collateral including business cards, letterheads, holiday information and personalised itineraries.
Their brand was streamlined and typefaces were simplified to maintain consistency of the brand across on and offline marketing. We also updated their colour palette with a lighter, fresher tone in order to give them a more modern and clean feel.
We feel that the team at Mackman Group have done a very professional job and we are very happy with our new branding which has combined our traditional logo with a much more modern and sophisticated feel.Rob Slater, Director - Safari Consultants
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