TCM are environmental consultants and specialists in the control and eradication of invasive weeds, including Japanese knotweed. Their scientifically-proven and environmentally conscious removal solutions have led them to the forefront of the invasive weed eradication industry.
This project enabled a business at the forefront of Japanese knotweed eradication to better communicate with key audiences through a professional and responsive website.
Eradicating invasive knotweed species
Since inception, TCM have worked across the UK and Republic of Ireland on large-scale projects such as the Olympic Site in London and The Eden Project in Cornwall, as well as smaller-scale residential projects for homeowners.
TCM are fully backed by an A+ rated Insurance Backed Guarantee (IBG) from Lloyds, which ensures their customers are covered for a broad range of extenuating circumstances, and offer guidance on invasive weeds to all that seek it through 'Dr Knotweed'; online specialist and founder of TCM, Howard Downer.
Encouraging digital marketing growth
The partnership needed to provide a high level of care and support following the launch of a new website. At Mackman, we needed to work collaboratively with the TCM team to identify:
In collaboration with the TCM team, we were able to gain valuable insight into how their key customer groups and competitors were behaving. This insight enabled us to identify opportunities for TCM to communicate better with customers their professional and forward-thinking values.
By better understanding who exactly we needed to communicate with during this phase of the project, we were able to develop effective content, imagery and website structures.
We established that TCM needed to broadcast reputable, efficient and forward-thinking company values and a comprehensive understanding of customer requirements.
We ensured effective communication with customers throughout the process of identifying and removing an invasive weed, and used Dr Knotweed (especially via social media) as a reassuring brand attribute. We created a highly professional and responsive website redesign that guides users seamlessly through their individual journeys. We improved communication with key customer groups, ensuring that since the development of the new website, TCM are able to effectively engage with customers across different touch-points within their journey.
In addition, stronger brand identifiers were applied across the website. Through a developed brand identity, we were able to implement brand identifiers across the TCM website that could resonate with customers. We produced the following elements:
Working with Mackman on the development of a new website for TCM has been a real pleasure. Throughout the experience they were approachable and generous with their knowledge and time, and we felt comfortable that our business and our market was understood clearly by all the staff involved. We wouldn’t hesitate to recommend Mackman.Howard Downer, Owner/Founder - TCM
The Mackman team worked very hard to ensure the development of the website was led by user-experience, which means the new TCM website is a highly responsive platform for the business that will enable them to reach customers much more effectively.Bruce Burgoyne, Creative Director - Mackman
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