Enabling a business at the forefront of Japanese knotweed eradication to better communicate with key audiences, through a professional and responsive website.
"Working with Mackman on the development of a new website for TCM has been a real pleasure. Throughout the experience they were approachable and generous with their knowledge and time, and we felt comfortable that our business and our market was understood clearly by all the staff involved. We wouldn’t hesitate to recommend Mackman."Howard Downer - Owner/Founder, TCM
TCM are environmental consultants and specialists in the control and eradication of invasive weeds, including Japanese knotweed. Their scientifically-proven and environmentally conscious removal solutions have led them to the forefront of the invasive weed eradication industry.
Since inception, TCM have worked across the UK and Republic of Ireland on large-scale projects such as the Olympic Site in London and The Eden Project in Cornwall, as well as smaller-scale residential projects for homeowners.
TCM are fully backed by an A+ rated Insurance Backed Guarantee (IBG) from Lloyds, which ensures their customer's are covered for a broad range of extenuating circumstances, and offer guidance on invasive weeds to all that seek it through 'Dr Knotweed'; online specialist and founder of TCM, Howard Downer.
After working with a number of low end providers, TCM were seeking a proactive, professional partnership to support their digital growth.
They required a solution that had the growth of the business in mind, and that could demonstrate a return on investment. The partnership needed to provide a high level of care and support following the launch of a new website.
At Mackman, we needed to work collaboratively with the TCM team to identify:
In collaboration with the TCM team, we were able to gain valuable insight into how their key customer groups and competitors were behaving.
This insight enabled us to identify opportunities for TCM to communicate better with customers their professional and forward-thinking values.
By better understanding who exactly we needed to communicate with during this phase of the project, we were able to develop effective content, imagery and website structures, and establish the following functions for the TCM brand:
Driven by the above brand functions, we developed a highly responsive website and aligned brand identity that were spearheaded by customer insights and user experience best practice.
A highly responsive and professional website redesign
We developed a highly responsive and professional website redesign that guides users seamlessly through their individual journeys.
Improved and effective communication with key customer groups
Since the development of the new website, TCM are able to effectively engage with customers across different touch-points within their journey.
Stronger brand identifiers applied across the website
Through a developed brand identity, we were able to implement brand identifiers across the TCM website that could resonate with customers.
"The Mackman team worked very hard to ensure the development of the website was led by user-experience, which means the new TCM website is a highly responsive platform for the business that will enable them to reach customers much more effectively."Bruce Burgoyne - Creative Director, Mackman