Sector
Professional Services
Location
Suffolk
Website
woodersonfinancial.co.uk
Wooderson Financial is an owner managed business specialising in independent mortgage, life insurance and commercial advice. The business is based in Sudbury, Suffolk, and is owned by Mathew Wooderson. Mathew understands that buying a house, investing in life insurance or a new commercial venture are some of the biggest decisions his clients will ever make.
Wooderson Financial is committed to providing an open, honest and transparent service that gives each client the peace of mind and support they need to make successful choices. As a new business in the local area, Mathew recognised a need to raise his business awareness of his services and premium level of expertise.
Brand Facts
- Wooderson Financial is an independent, whole of market mortgage and insurance advice company with a commitment to providing the best level of service at its core.
- The team offers advice that suits their clients and their future, tailoring advice for every individual.
- Mathew Wooderson worked in the financial sector for over 10 years before starting his own business.
Project Facts
- Mathew Wooderson approached Mackman to raise awareness of his new business.
- Mackman provided strategic marketing expertise to ensure that Mathew was able to showcase his values.
The Client
Supporting clients to make significant decisions
After meeting with the strategic marketing, communications and design staff at Mackman, we were able to recommend a series of activities that would give Wooderson Financial a clean and professional visual identity that reflected the company’s premium values.
As part of our brand development process, we undertake key insight sessions to gain an understanding of the client’s mission, vision, customer segments, and user journeys. This enables us to approach any marketing activities with a solid foundation on the business and its audience, and produce results that resonate with the people they are looking to reach.
The Challenge
Mackman needed to provide Mathew with a marketing direction for his new business that promoted his professionalism and the company’s client-focused approach.
The Results
Having studied Mathew’s requirements in detail, we were able to recommend the following to increase his business awareness:
- Professional, eye-catching brand identity that accurately conveys the business values.
- Branding applied to business cards and letter heads.
- Fully content managed WordPress website with branding applied.
- Tone of voice consultation and copy writing service.
We were very pleased with how Mackman visually interpreted our company and values. The whole process was very smooth and we found their collaborative approach very helpful when it came to moving our business forward.
Mathew Wooderson – Principal, Wooderson Financial