Rise of the machines

February 25, 2014.

It may sound like the stuff of science fiction, but sadly has nothing to do with Arnold Schwarzenegger. The fact is the human race is no longer the dominant species in our world, or at least our online world. A report published last year by Incapsula found that just 38.5% of all internet traffic was generated by human interaction (such as web browsing, uploading/downloading content, checking emails etc.); the remaining 61.5% of traffic being generated by so called 'bots'.

"But what is a bot?", I hear you cry! A bot (short for robot) is simply a software application which runs automatic tasks over the internet. Such tasks can include anything from search engines indexing websites (the most famous being 'googlebot' - probably don't need to explain what that's doing!), right through the spectrum to mailicious scripts trying to gain access to sites and servces by pure brute force (trying common combinations of username and password - we see huge numbers of these attempts on our servers daily and is the reason why you should avoid simple and common username / password combinations, but that's an article in itself).

I've included the accompanying infographic below, but it's well worth reading the full post, as this gives some more in depth information including how the stats where gathered - impressive in itself in scale alone.

bot-traffic-report-2013
What Our Clients Say
FEATURED AGENCY PROJECTS
We strive to create visually distinctive brands positioned intelligently and designed strategically. Our team works hard to bring our client's visions to life, and we are proud of the projects we have worked on over the years.
VIEW OUR FULL RANGE OF CASE STUDIES

Our News & Blog

The latest News and Views
How can we help? 
Get in touch today and start your next project.
Telephone 01787 388038
Start A Project
crossmenu linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram