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What is Ethical Marketing?
Read more: What is Ethical Marketing?Ethical Marketing refers to the process by which companies market their goods and services by focusing not only on how their products benefit customers, but also how they benefit society and socially responsible or environmental causes. Find out how ethical marketing can be implemented in your organisation here.
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Get the most out of your marketing agency
Read more: Get the most out of your marketing agencyIf you’re thinking about retaining a full-service marketing agency like Mackman, or are already working with one, or it’s something you’re considering for the future – you’ll want to make sure you’re getting the best from the people you’re working with. We’ve put together a few handy tips to make sure you get the most out…
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International Women’s Day At Mackman
Read more: International Women’s Day At MackmanInternational Women’s Day is celebrated every year on the 8th March to raise awareness about gender inequalities worldwide. This year’s theme is ‘Choose to Challenge’ which aims to call out and challenge gender biases and inequality. We spoke to our colleagues here at Mackman about International Women’s Day to find out about what it all…
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Mackman Research launches new website
Read more: Mackman Research launches new websiteMackman Group is delighted to announce that we have launched our brand new research website. The site was updated in order to showcase our wide range of research services for both business-to-business and business-to-consumer companies. With a refreshed look and feel, and consistency with our branding, our website provides support for prospective clients who wish…
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6 Tips To Mitigate Marketing Risk During Uncertain Times
Read more: 6 Tips To Mitigate Marketing Risk During Uncertain TimesIn uncertain times, some companies decide to cut their marketing investment and other costs, while others choose to continue to build their presence, to generate leads, and to drive growth. Planning to survive or to thrive depends on far too many factors to discuss here, and most beyond marketing matters. For those planning to thrive…
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Marketers in East of England struggle to justify their value in rapidly changing sector
Read more: Marketers in East of England struggle to justify their value in rapidly changing sector• More than half of marketers in the East of England struggle to explain their roles. • Over a third of marketers in region feel colleagues don’t value marketing. • Despite this, marketing is regarded as a critical skill for senior business leaders to possess and is increasingly being used to shape sustainable markets. Confusion…
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How much should a small business spend on marketing?
Read more: How much should a small business spend on marketing?Done right, marketing is all about growth. It is a profit centre, not a cost centre. For every pound invested on marketing spend, you should get at least two back, and preferably five or more. The more you put in, the more you should get out… But how might a typical SME predict and calculate…
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Online Antislavery Platform designed by Mackman launches at UN
Read more: Online Antislavery Platform designed by Mackman launches at UNThe online platform for the Antislavery in Domestic Legislation Project launches today at the United Nations Headquarters in New York. It serves as a resource to improve global access to anti-slavery legislation worldwide. The online platform takes and summarises antislavery legislation in domestic law from all 193 different countries around the world that are member…
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Mackman Celebrates ‘Publication Of The Year’ Award
Read more: Mackman Celebrates ‘Publication Of The Year’ AwardWe are delighted that our client, the National Association of Commercial Finance Brokers (NACFB), has won the prestigious ‘Publication of the Year’ award at the Trade Association Forum (TAF) Best Practice awards 2019. The NACFB is the UK’s largest independent and not-for-profit trade body for commercial finance intermediaries. It was recognised for its in-house membership…
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Mackman in Focus: Gemma Mackman
Read more: Mackman in Focus: Gemma MackmanGemma Mackman is a founding director of Sudbury-based business, Mackman. Mackman is a full-service branding and marketing agency with clients such as Twinings, the University of Essex, Humphries Weaving, The Sticker Factory, Somerville Holdings and KSL. Gemma and her team have a strong community ethos, and have supported organisations such as Sudbury Common Lands, The…
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