Whether you're new to blogging and are looking for some advice, or you're a seasoned blogger looking to update their knowledge, the information below can add value to your posts.
Perfect SEO for blog posts is the holy grail for all bloggers. A quick search on Google will show you how many news pages and blog rolls are screaming out for some sort of magic formula.
Do we know the perfect "SEO for blog posts" formula? No, we don't...
Can we point you in the direction of a few SEO basics that you definitely should be using? Yes, we can...
There are a few different aspects to consider when writing a post title. Ideally, the post title should:
Make sure your content is at least 300 words.
There are three different reasons for this:
Use headings to break up the content of your post, so that readers can skim your post to determine the content.
If your reader can't make sense of your article from a quick glance, the chances are they will leave the post. Once this happens a few times, Google starts to notice and will reduce the rank of the post based on poor user experience
When we talk about hierarchical headings, we're referring to the use of H1, H2, H3, H4, H5 and paragraph formatting in the correct order.
Your blog title should always contain your keyword - you want Google to assess the topic of your article before anything else and for this information to be flagged as "important".
After the page title, you have an opportunity to introduce your post with a paragraph that summarises the article, which should be H2, and flags this content as the next most important information on the page.
Next, look to use H3 for short introductions to each paragraph of your content. Again, this helps Google to better understand the context of your blog.
Finally, you can insert paragraph text between any of the headings without impacting on the SEO of your post.
There are two types of links that you can use:
Both types help Google by providing a related page that can be crawled to add more context to the blog.
When it comes to using images for your post, there are a few important rules to check:
The six tips that we've offered are a good starting point for perfecting SEO for blog posts, but good SEO doesn't stop there. Keep an eye on our blog for future hints on how to improve your blog SEO.
PS: we've written this article to follow all of the rules (plus a few more advanced rules). Check if you don't believe us!