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The Rise of AI and Its place in Marketing
Read more: The Rise of AI and Its place in MarketingAI is transforming the marketing industry. The explosive growth of generative AI (gen AI) tools has been attributed to the launch of ChatGPT in November 2022. However, AI tools have been widely used in marketing and sales since the 1980s, when machine learning became popular. If used wisely, it can be a helpful tool to utilise within…
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How To Improve Content Readability
Read more: How To Improve Content ReadabilityWe hear the term ‘readability’ a lot as content writers, but what does ‘readability’ actually mean? This article covers how we define readability, how you can implement strategies into your writing to improve its readability, and how to compromise on both complexity and simplicity to produce readable content. Find out our top tips here.
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What are the three pillars of content marketing?
Read more: What are the three pillars of content marketing?When planning your content marketing, strategy is key in order to get the most out of the time you invest in writing, reworking and sharing content. Follow our simple checklist every time you plan a piece of content to maximise your efficiency and enable your customers to derive the most value from the content they…
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The Rise of Content During COVID-19
Read more: The Rise of Content During COVID-19As we transition into a new year of COVID-19 dominating the headlines, its impact on our daily lives remains substantial. While many companies had already become increasingly dependent upon new media and technologies pre-pandemic, the effects of coronavirus appear to have catalysed a further escalation in this evolution. Read more on the implications of COVID-19…
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Engage customers by using video content in marketing
Read more: Engage customers by using video content in marketingVideo content is often viewed as time and resource-intensive, with uncertainty surrounding the value of investing in the creation of moving images. However, you don’t need to choreograph a Hollywood-style production to tap into the increasing demand for video. The world of video content is incredibly rich, and there are options to suit any business’s…
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How to write a useful FAQ page
Read more: How to write a useful FAQ pageFAQs, or Frequently Asked Questions, allow you to pre-emptively troubleshoot any concerns or problems that your website’s users need solving. By adding a page or a section to your website that addresses user need, you will increase customer loyalty and ensure that you are encouraging users to convert wherever possible.
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Why you need to believe in content…
Read more: Why you need to believe in content…‘Content’ is a key marketing buzzword, and although it’s hardly the new kid on the block, it seems to have found itself somewhat centre stage – especially when it comes to digital marketing. However, this renewed focus has highlighted a bit of a problem. People and organisations may be in a situation where they’re creating…
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7 Benefits of Social Media for Business
Read more: 7 Benefits of Social Media for BusinessSocial media can benefit your business. Love it or hate it, it is integral to establishing authority in your area of expertise. There has been an undeniable shift in how we communicate, and in this case, how businesses are now communicating with their customers. Personalisation and trust are KEY to any marketing strategy for any…
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What is Content Strategy, and why is it important?
Read more: What is Content Strategy, and why is it important?Content is everything from words to visual media, audio to infographics, print to digital. Because it encompasses so much, it is a tool used throughout marketing, spanning across search, social media, and PR, amongst others. By putting in place a content strategy, an organisation can have an output of consistently great content. This content is…
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SEO for blog posts – Improve your basic SEO knowledge
Read more: SEO for blog posts – Improve your basic SEO knowledgeWhether you’re new to blogging and are looking for some advice on how to make sure posts rank well on search engines, or you’re a seasoned blogger looking to update their knowledge on how to get the most SEO value out of your blog post, the information below can help you increase your position in…
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