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How To Create A Strategic Brand Name
Read more: How To Create A Strategic Brand NameBusinesses, large and small, have been adversely impacted by the global health crisis. We can expect to see new businesses emerging with a renewed vigour and vim. One small decision which could have a big impact on future success is what to call the new entity. A brand name should be capable of delivering the…
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Low Cost Marketing Tips for Micro-Businesses & Start Ups
Read more: Low Cost Marketing Tips for Micro-Businesses & Start UpsThere are as many ways to market a start-up business as there are types of business. From a private airline to a bespoke birthday cake provider to a chicken farm to an engineering company, the list is endless. A few start-ups with ready-made customer bases need no marketing at all. For all the others, we…
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How To Use Video Conferencing Effectively
Read more: How To Use Video Conferencing EffectivelyDue to the current Government advice surrounding COVID-19, many businesses have switched to working from home in an effort to minimise their social contact. However, in order to maintain productivity levels and open communication between colleagues, video conferencing software and online meetings are essential. At Mackman, we have updated our online working facilities to accommodate…
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Restarting Business Growth After Difficult Times
Read more: Restarting Business Growth After Difficult TimesHere in the early Spring of 2020, it is difficult for most companies to feel optimistic and confident about thriving in the future, whilst others will be feeling pretty hopeless about their chances of even surviving an extended period of economic decline. We thought we’d remind everyone of how the combination of consumer research and…
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Why is brand development important for your business?
Read more: Why is brand development important for your business?It’s possible to brand virtually anything, from people to companies, products to services. Brand development is a process with several steps, with the main aim being the building of brand equity for your customers or clients. It involves far more than simply designing a new logo and using it in all your marketing collateral to…
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6 Tips To Mitigate Marketing Risk During Uncertain Times
Read more: 6 Tips To Mitigate Marketing Risk During Uncertain TimesIn uncertain times, some companies decide to cut their marketing investment and other costs, while others choose to continue to build their presence, to generate leads, and to drive growth. Planning to survive or to thrive depends on far too many factors to discuss here, and most beyond marketing matters. For those planning to thrive…
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Marketers in East of England struggle to justify their value in rapidly changing sector
Read more: Marketers in East of England struggle to justify their value in rapidly changing sector• More than half of marketers in the East of England struggle to explain their roles. • Over a third of marketers in region feel colleagues don’t value marketing. • Despite this, marketing is regarded as a critical skill for senior business leaders to possess and is increasingly being used to shape sustainable markets. Confusion…
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How much should a small business spend on marketing?
Read more: How much should a small business spend on marketing?Done right, marketing is all about growth. It is a profit centre, not a cost centre. For every pound invested on marketing spend, you should get at least two back, and preferably five or more. The more you put in, the more you should get out… But how might a typical SME predict and calculate…
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Online Antislavery Platform designed by Mackman launches at UN
Read more: Online Antislavery Platform designed by Mackman launches at UNThe online platform for the Antislavery in Domestic Legislation Project launches today at the United Nations Headquarters in New York. It serves as a resource to improve global access to anti-slavery legislation worldwide. The online platform takes and summarises antislavery legislation in domestic law from all 193 different countries around the world that are member…
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Mackman’s New Projects | Summer 2018
Read more: Mackman’s New Projects | Summer 2018Summer 2018 is in full swing, and Mackman are happy to announce a number of exciting new projects and introduce you to our ambitious new clients that we will be working with. Mersea Barns Mersea Barns is an exciting development in East Mersea on the Essex coast. The development, which will include a farm shop…
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