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Search Marketing – CIM Digital Marketing Bootcamp
Read more: Search Marketing – CIM Digital Marketing BootcampOn Friday 8th May, our Communications Manager Natasha Clarke and Client Lead Sarah Nagra, attended a digital bootcamp organised by the Chartered Institute of Marketing (CIM). The event explored organic search marketing and covered a range of paid search activities. Here are their key take aways from the event: SEO is a marketing channel As marketers, we…
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Looking to the future with the CIM
Read more: Looking to the future with the CIMRecently, Paul and I took park in the Chartered Institute of Marketing’s (CIM) Future Focus Hackathon in the beautiful city of Cambridge. It was a chilly night, but the region’s brightest had come together to discuss the major issues facing the marketing industry, and those of us working within it, over the next 10 years.…
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Back to basics with the CIM
Read more: Back to basics with the CIMAt Mackman, we believe in upholding marketing best practice across every project we work on. We attend a range of industry training days from basic marketing to the complex marketing. Most recently I attended a ‘Marketing Expert’ session hosted by the Chartered Institute of Marketing (CIM). I thought I’d share some of the key takeaways…
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How cross-channel is our marketing?
Read more: How cross-channel is our marketing?Econsultancy is a community where the world’s digital marketing and ecommerce professionals meet to sharpen their strategy, source suppliers, get quick answers, compare notes, help each other out and discover how to do everything better online. As members of the Econsultancy, we participate in a number of industry surveys that set to heighten our understanding…
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CIM National Excellence Award Winners
Read more: CIM National Excellence Award WinnersIt’s been a good week at Mackman. Not only are we celebrating our 10th Anniversary this month, but we’ve just won the Marketing Excellence Award in the Education Category at the Chartered Institute of Marketing’s (CIM) national awards ceremony. The award is a significant achievement for us as it was our industry’s governing body judging…
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